Director, Revenue Marketing

United StatesRemoteFull-timeexecutive

OtherRevenue Marketing

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Quick Summary

Overview

About Onit: We're redefining the future of legal operations through the power of AI. Our cutting-edge platform streamlines enterprise legal management, matter management, spend management and contract lifecycle processes, transforming manual workflows into intelligent, automated solutions.

Technical Tools

hubspotsegmentsqlb2bforecastingperformance-management

About Onit:

We're redefining the future of legal operations through the power of AI. Our cutting-edge platform streamlines enterprise legal management, matter management, spend management and contract lifecycle processes, transforming manual workflows into intelligent, automated solutions.

We’re a team of innovators using AI at the core to help legal departments become faster, smarter, and more strategic. As we continue to grow and expand the capabilities of our new AI-centric platform, we’re looking for bold thinkers and builders who are excited to shape the next chapter of legal tech.

If you're energized by meaningful work, love solving complex problems, and want to help modernize how legal teams operate, we’d love to meet you.

Own quarterly and annual pipeline targets aligned to sales quota.
Marketing-sourced and Marketing-influenced pipeline contribution to bookings — the headline number
Quarterly pipeline forecasting and weekly variance reporting

ABM Strategy & Execution

Partner with sales leadership on the Top 100 and Mid-Market account plans
Run the integrated planning cycle quarterly: target accounts, plays, channels, content, measurement

Demand Engine

Set the operating rhythm for the team — weekly pipeline review, bi-weekly play retrospectives, monthly performance reviews
Deploy and own the AI agents that augment the team (Account Briefing, Content Atomization, Pipeline Hygiene, Workflow Audit)

Marketing-Sales Alignment

Be marketing's primary partner to SDR and AE leadership, improving marketing-to-sales feedback loops.
Own the SFDC Engagement Cockpit operating rules with Marketing Ops and SDR managers
Drive the SAL-to-SQL accountability conversation with sales — using data, not opinion
Co-own the Acceleration Plan execution with the CRO's office.
Establish dashboard visibility into speed-to-lead and campaign influence.

Tech Stack and AI Leverage

Day-to-day ownership of HubSpot, HG Insights, ZoomInfo Marketing, Metadata.io, and the SFDC Engagement Cockpit
Deploy Account Briefing Agent (P1, first 30 days)
Deploy and operate Pipeline Hygiene Agent and Workflow Audit Agent
Continuous evaluation of new tools and AI capabilities; recommend additions or replacements quarterly

Team Leadership

Manage direct reports across Campaign Management, Paid Media, Content Operations, and Field Marketing
Establish execution cadence and accountability frameworks.
Prioritize based on revenue impact and resource constraints.
Develop and mentor team members into strategic operators.

8+ years in B2B marketing with at least 4 years owning pipeline as a primary metric
Direct experience running an ABM-first marketing function at a B2B enterprise software company in the $50M to $300M ARR range
Proven track record managing a team of 5+ marketing professionals across multiple specialties (campaign, paid, content, field)
Demonstrated SAL-to-SQL or equivalent funnel-conversion improvement at scale
Deep fluency in: SFDC, HubSpot (or equivalent MAP), HG Insights or 6sense or Demandbase, ZoomInfo, Metadata.io or equivalent ABM orchestration
Demonstrated AI/agent fluency — has built or operated AI workflows that delivered measurable productivity or quality lift
Experience working in lockstep with sales and SDR leadership on shared pipeline accountability

Preferred

Legal tech, ELM, CLM, or adjacent enterprise B2B segment experience
Experience replacing an MQL-oriented model with an account-engagement-oriented model
Prior experience with Reddit Ads, programmatic content syndication, or other emerging channels
Experience operating in a CRO-led GTM organization