Senior Marketing & Communications Specialist

We are looking for a Senior Marketing & Communications Specialist to own and scale OPSWAT Academy’s digital presence and marketing operations. This is a strategic, execution-oriented role responsible for growing the Academy’s global audience, driving engagement across digital channels, producing high-quality content, and ensuring marketing efforts translate into measurable business outcomes.

You will serve as the primary voice of OPSWAT Academy across social media, email, webinars, and digital campaigns — working closely with cross-functional teams including Sales, Channel, Marketing, and Product to amplify the Academy’s reach and impact.

• →Social Media Management & Growth
  • →Own and manage the Academy’s social media presence across LinkedIn, YouTube, Twitter/X, and other relevant platforms
  • →Develop and execute a consistent content calendar aligned with Academy programs, industry trends, and thought leadership themes
  • →Create engaging content including posts, graphics, carousels, short-form video, and platform-native formats
  • →Grow audience reach, follower base, and engagement rates through organic and community-building strategies
  • →Monitor social media trends, competitor activity, and audience insights to continuously refine strategy
• →Email Marketing & Digital Campaigns
  • →Design, write, and execute email campaigns for Academy programs, product launches, events, and nurture sequences
  • →Build and maintain segmented email lists across audience types (partners, customers, students, internal teams)
  • →Optimize campaign performance through A/B testing, personalization, and conversion tracking
  • →Manage the end-to-end email lifecycle from lead capture through engagement and re-engagement
• →Webinar Production & Digital Events
  • →Plan, promote, produce, and host Academy webinars including speaker coordination, registration management, and live moderation
  • →Repurpose webinar content into social posts, blog summaries, email highlights, and video clips
  • →Coordinate with internal stakeholders on cross-functional event promotion and follow-up
• →Content Creation & Brand Communication
  • →Write and produce marketing collateral including blog posts, landing pages, one-pagers, promotional assets, and Academy announcements
  • →Maintain brand consistency across all Academy communications in alignment with OPSWAT brand guidelines
  • →Collaborate with subject matter experts to translate technical cybersecurity topics into accessible, compelling content
  • →Support Academy leadership with presentation materials, internal communications, and executive messaging as needed
• →AI-Powered Content & Workflow Innovation
  • →Leverage AI tools to accelerate content production, including drafting, ideation, visual generation, and repurposing workflows
  • →Develop and document AI-assisted content processes that improve speed, quality, and consistency across channels
  • →Evaluate emerging AI content technologies and recommend adoption where they deliver measurable improvements
• →Analytics & Performance Reporting
  • →Track and report on marketing KPIs across social media, email, webinars, and digital campaigns
  • →Build and maintain dashboards that connect marketing activity to business outcomes
  • →Provide regular performance reports with data-driven insights and optimization recommendations
  • →Align all marketing efforts with Academy-level goals and revenue targets

• 5+ years of experience in B2B digital marketing, content marketing, or communications (technology or cybersecurity industry strongly preferred)
• Proven track record managing social media channels with measurable audience growth and engagement outcomes
• Strong email marketing skills with hands-on experience in platforms such as HubSpot, or equivalent
• Experience planning, producing, and hosting webinars using platforms like Zoom, GoToWebinar, or similar
• Data-driven mindset with experience building reports, tracking KPIs, and using analytics to inform decisions
• Proficiency with AI content tools and a demonstrated willingness to experiment with emerging technologies
• Strong project management skills — able to manage multiple campaigns and deadlines simultaneously

• Experience in cybersecurity, OT/ICS, or critical infrastructure domains
• Familiarity with LMS platforms and education/training marketing
• Video editing and short-form content creation skills (YouTube, Reels, Shorts)
• Graphic design proficiency (Canva, Figma, or Adobe Creative Suite)
• Understanding of channel/partner marketing dynamics in a B2B context