Social Media Associate Director

M18 is a leading public relations company specializing in the intersecting fields of hospitality, real estate, and design. With a unique understanding of today's cultural, business, and media landscapes, our mission is to develop and execute strategic, high-impact public relations campaigns that engage the public with compelling and meaningful storytelling. We represent a high-profile group of the most innovative companies, projects, and people within our areas of focus. While our projects are diverse in concept, scale and location, each of our clients has a distinct vision that influences and inspires, shaping their industry and the culture at large. From pioneering hotels with award-winning food and beverage to sky-grazing residential towers that have transformed the urban fabric, we are committed to bringing their stories to the forefront.

We are seeking a talented Associate Director of Social Media to lead social media initiatives for the agency’s clients. This role will be responsible for creating, curating and/or sourcing and publishing original copy and visual content, scheduling content across platforms and daily community management. The successful candidate will have a proven track record of delivering social marketing results, with the ability to plan from scratch and drive ideas from conception to execution.

As an Associate Director of Social Media, you will:

• Lead client accounts as the primary point of contact, driving social media strategy, presenting recommendations, and ensuring alignment with brand and business goals
• Oversee the development of content calendars, creative concepts, and campaign timelines, ensuring high-quality execution and on-time delivery across platforms
• Direct content production and social activations as needed, including shoots, influencer partnerships, and creator strategies, to elevate storytelling and extend brand reach
• Manage day-to-day client communications, providing strategic guidance, performance insights, and recommendations for optimization
• Partner closely with PR teams, content creators, and designers to deliver integrated, cross-channel campaigns that strengthen brand narratives
• Guide reporting and analytics to evaluate performance, highlight key takeaways, and inform ongoing strategy
• Mentor and support junior staff, ensuring best-in-class execution and professional growth across the team

• Bachelor’s Degree and 5+ years of proven work experience in the field of social media
• Fluency in social media platforms including but not limited to Instagram, TikTok and Facebook
• Proficiency using content planning and social media analytics tools (ex: Later, Sprout Social, Dash Hudson)
• Experience in Canva, Figma or Adobe Creative Suite 
• An eye for detail and strong grasp of high-end brand aesthetics
• Has knowledge and passion for New York City real estate, hotels and architecture
• Ability to work in a fast-paced environment across multiple clients 
• Enjoys pop culture and staying in-the-know on current stories and happenings
• Does not have a fear of heights as they’ll regularly attend construction site tours

Salary range (commensurate with experience and skills): $90,00 - $100,000

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