Data & Insights Manager

Your Golf Travel is the worlds largest golf travel specialist providing golf breaks and holidays across more than 3,000 locations in 22 countries, including the UK, Ireland, Europe, and beyond. Since our launch in 2004, we have seen swift expansion and now boast a team of over 180 professionals based in our offices in London, Brighton, St Andrews, and Killarney. Throughout this journey, we have established incredible relationships with our suppliers and customers, created an extensive array of exceptional travel products and experiences, garnered numerous awards... and this is only the beginning! 

At Your Golf Travel, we are driven by our "Always Going The Extra Yard" values, a set of four core principles that define how we work and who we are. We put the Customer First, Always, using empathy and deep insight to consistently exceed expectations. We believe in the power of the collective to Own it, Together, combining personal accountability with high-pace collaboration to deliver results. Our team is encouraged to Think Smart, Act Bold, challenging convention with an ambitious, entrepreneurial spirit that knows no limits. Finally, we maintain The Expert Edge by constantly evolving, learning, and pushing boundaries to ensure we are always going that extra yard for our clients.

As we continue to grow and innovate, we’re looking for a commercially driven, data-savvy Data and Insight Manager to ensure our value of “Customer First, Always” drives everything we do as a business.

The Data & Insight Manager will be responsible for turning customer and marketing data into actionable insight that drives growth.

The focus of this role is to analyse and leverage Your Golf Travel’s customer data to enable our teams to enhance targeting, develop smarter and more personalised marketing, and drive increased repeat booking / customer lifetime value.

This position will also act as a central owner of customer knowledge insight for the business, shaping how insight is generated, shared and used across departments: from CRM and loyalty platforms, test-and-learn and campaign optimisation, through to partner presentations and annual business planning.

1. Customer Insight & Growth Impact

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  Analyse our customer data (major focus on our database) and build a deep understanding of Your Golf Travel’s customers across acquisition, booking behaviour, trip type etc, repeat patterns and lifetime value.

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  Translate data into clear, commercial insights that inform marketing strategy, CRM, loyalty, proposition development and partner strategy.

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  Nice to have: Develop and implement predictive models to aid personalisation and forecast business outcomes.

2. Data Quality, Depth & Enhancement

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  Review current data quality, structure and depth across customer, marketing and commercial datasets.

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  Identify gaps and opportunities to enhance data capture (e.g. behavioural, attitudinal, preference-based data).

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  Partner with internal teams to enhance and improve data richness, consistency and usability.

3. Campaign Analysis & Test-and-Learn

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  Lead co-ordination of post-campaign and post-initiative deep-dive analysis coordinating across the marketing team, assessing performance vs objectives and identifying clear learnings.

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  Design and embed a test-and-learn framework across marketing activity.

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  Ensure insights are fed back quickly and clearly to improve future targeting, creative, messaging and channel mix.

4. Reporting, KPIs & Dashboards

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  Analysis & Reporting: Perform detailed analysis to identify patterns, trends, and anomalies that inform business decisions. Develop and maintain clear KPI frameworks and dashboards covering acquisition, engagement, conversion, repeat booking and CLV.

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  Data Visualisation & Communication: Presenting complex data in understandable formats (charts, graphs, reports) to technical and non-technical stakeholders.

5. Centralised Customer Knowledge Hub

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  Act as a centralised customer insight hub supporting the business to ensure our company value of “Customer First, Always” drives our strategy and plans.

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  Support partner presentations, commercial reviews and annual business planning with compelling insight and storytelling.

6. Third-Party Tracking & Research

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  Own company-level third-party tracking and research programmes, managing agency relationships, research design, outputs and interpretation eg brand tracking.

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  Ensure research outputs are commercially useful, clearly communicated and embedded into planning and decision-making.

Essential

• Significant experience in data, insight and analytics roles within a customer-led business (travel, e-commerce or similar preferred).

• Experience working with CRM/Marketing team and strong background in customer data analytics, marketing campaign analysis and performance measurement.

• Proven ability to turn complex data into clear, actionable insight for non-technical stakeholders.

• Experience building dashboards/visualisation tools eg ideally (Tableau, Power Bi, Google Looker Studio) along with KPI frameworks and reporting that drive decisions.

• Experience using (SQL, Python, R) to extract and manipulate data for reporting and insights

• Comfortable owning insight end-to-end: from data quality through to senior-level storytelling.

• Degree, qualification or formal training in data science or statistics.
  

Desirable

• Predictive analytics/modelling.

• Exposure to brand tracking or attitudinal research.

• Experience working with agencies and third-party data providers.

• Passion for sport, travel or experiential brands.
  

Personal Attributes

• Curious, deeply analytical, with strong attention to detail.

• Commercially minded and outcome-focused.

• Confident communicator with senior stakeholders.

• Collaborative, pro-active and with a strong sense of ownership.

• Comfortable operating in a fast-moving, entrepreneurial environment.