Paid Media Graduate Assistant

Australia·MelbourneFull-time (Salary)mid

OtherPaid Media

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Overview

Location: Melbourne (Hybrid) • Graduate / Entry Level Pattern is Australia’s leading ecommerce digital agency, awarded Australia’s Best Digital Agency at the NORA Awards.

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Location: Melbourne (Hybrid) • Graduate / Entry Level

Pattern is Australia’s leading ecommerce digital agency, awarded Australia’s Best Digital Agency at the NORA Awards. We’re also the largest seller on Amazon globally, working with world-class brands across all product categories.

We offer perks like 5 weeks of annual leave, hybrid and flexible working, paid parental leave, reduced summer hours, a competitive salary, plus stock options upon joining.

This is an entry-level opportunity designed for a recent graduate passionate about digital marketing and eager to build a career in paid media. You’ll work alongside an experienced team of performance marketing professionals, gaining hands-on exposure across Paid Search, Paid Social, Programmatic, and Affiliate channels for some of Australia’s most exciting ecommerce and retail brands. Reporting to a Senior Performance Account Manager, you’ll learn from the ground up - from campaign builds and budget pacing, to optimisation, reporting, and client communication.

Support the setup, trafficking, and QA of paid media campaigns across Google Ads, Microsoft Ads, Meta, programmatic DSPs, and affiliate networks.
Assist in day-to-day campaign management: budget pacing, bid adjustments, keyword/audience expansion, negative keyword management, and ad copy testing.
Monitor daily campaign performance and flag anomalies, feed issues, or tracking discrepancies to your manager promptly.
Pull and format weekly and monthly performance reports using GA4, Looker Studio, and platform-native dashboards; translate numbers into clear commentary.
Conduct regular competitor and keyword research to surface new opportunities.
Maintain accurate campaign change logs, budget trackers, and internal documentation in line with team SOPs.
Contribute to A/B test briefs and assist in reading out test results to the team.
Collaborate cross-functionally with SEO, Analytics, and Creative teams to ensure campaigns are well-supported and integrated.

A recent graduate (2023–2025) with a degree in Marketing, Commerce, Business, Data Science, or a related field.
Some prior exposure to digital marketing through internships, university projects, or personal campaigns is a plus - but not required.
Analytical mindset - comfortable working with data, spotting trends, and drawing conclusions from numbers.
Comfortable using AI tools to improve productivity and output quality — whether that's ad copy ideation, audience research, campaign analysis, or automating repetitive tasks. Equally important is knowing when and how to apply human judgment: you'll understand what AI gets wrong, how to validate its outputs, and how to prompt effectively to get the best results. Curious, proactive, and always looking for smarter ways to work.
Strong attention to detail; you notice when things don’t look right and do something about it.
Clear written and verbal communicator who can explain data simply and confidently.
Proficient in Microsoft Excel or Google Sheets (pivot tables, VLOOKUPs, basic formulas).
Highly organised with the ability to manage multiple tasks and deadlines simultaneously.
Proactive self-starter who asks questions, takes ownership, and follows through.
A genuine interest in ecommerce, retail, and how paid media drives commercial outcomes.
Google Ads or Meta Blueprint certifications (or studying toward them) are a plus.

This role is a genuine launchpad. At Pattern, we promote internally and invest in our people. You’ll have a clear progression path from Paid Media Assistant → Executive → Senior Executive → Manager, supported by a structured competency framework, regular coaching sessions, and access to platform certification programmes.

5 weeks annual leave plus paid parental leave
Hybrid and flexible working options
Three month’s paid parental leave
Competitive salary and potential stock options
Training and development plan tailored to your goals
Work with some of Australia’s most recognised brands across beauty, fashion, home, and lifestyle