Product Marketing Specialist - Contract
Quick Summary
Flexible Hybrid Work Environment 💻 Summer Hours 🌞 Start your weekend earlier during the summer months! Paid Vacation Days Off (in addition to Personal Days) 🌅 An IDEAS (Inclusion, Diversity,
Develop and execute on the strategic plan to strengthen the market position of Pelmorex Weather Source and its product brands
Develop and maintain competitive intelligence, Ideal Customer Profiles (ICPs), and messaging aligned with the overall brand strategy.
Continuously track market trends, competitors, and target audience motivators to ensure our communication of value and differentiators is sharp and relevant.
Work with external marketplace partners and internal teams to ensure our market positioning is clear and uncover new opportunities that support our strategic growth objectives.
Manage all aspects of B2B go-to-market strategies, including planning, execution, stakeholder collaboration, mobilization of internal teams, and requirements for external marketplace vendors
Oversee the overall success of product launches, ensuring the product rollout process is strictly followed before any materials are released.
Deploy strategies to drive top-of-funnel lead generation opportunities
Monitor and report on the success of launches, including lead generation, web traffic and digital & social campaign performance.
Maintain regular, timely communication with product and brand stakeholders to ensure cohesive information delivery to the market.
Lead the development and production of high-impact resources and marketing collateral in collaboration with cross-functional teams. This includes:
Be responsible for the end-to-end creation of all materials, including copy, design, and layout, ensuring strict adherence to branded templates.
Partner closely with the Sales team to proactively understand market/client pain points and opportunities, influencing the creation of new collateral.
Own the management and distribution of marketing materials for the Sales team, including leading comprehensive training sessions on new products and launches in partnership with product, engineering and meteorology.
3–5 years of experience in B2B Product Marketing and Strategy, ideally within a technical or data-focused environment.
A proven storyteller with the ability to elevate brands and products through compelling, technical-style narratives and clear market positioning.
Expertise in leading and executing end-to-end B2B Go-to-Market (GTM) strategies and product launches.
Experience navigating and driving go-to-market efforts within cloud, data, or technical software ecosystems and marketplaces is a strong asset.
Strong business acumen and big-picture thinking, adept at translating market trends, competitive intelligence, and ICPs (Ideal Customer Profiles) into actionable GTM plans.
Demonstrated ability to create high-impact marketing and sales enablement materials. with experience using design and presentation software to produce professional-grade assets.
Highly detail-oriented and organized; able to manage complex projects, prioritize tasks effectively, and consistently deliver high-quality work on time.
Proven experience partnering seamlessly with cross-functional teams to drive strategy alignment and successful execution.
Exceptional written and verbal communication skills necessary for content creation, stakeholder collaboration, and presentations.
Location & Eligibility
Listing Details
- Posted
- August 19, 2026
- First seen
- August 20, 2026
- Last seen
- August 21, 2026
Posting Health
- Days active
- 0
- Repost count
- 0
- Trust Level
- 70%
- Scored at
- August 20, 2026
Signal breakdown

Pelmorex Corp. is a prominent Canadian weather information and media company, recognized for its innovative weather services and commitment to keeping communities safe.
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