Growth & Strategic Partnerships Associate

About People & Partners Group People & Partners Group (PPG) is a leading Pan-African executive search and strategic human capital partner, headquartered in Accra, Ghana. We excel in placing C-suite and senior leaders across Africa and beyond, with a 98% retention rate, 15‑day completion timeline, access to 100K+ top talents, and 1-year+ free replacement guarantee. Our end-to-end solutions include Employer of Record (EOR), HR outsourcing, payroll, compensation structuring, performance management, recruitment, and corporate training; tailored for multinationals and high-growth businesses expanding into key African markets, the UK, USA, Middle East, and more. Ghana-compliant with global best practices, we co-design agile frameworks to drive your success. Build Outstanding Teams with PPG. Join Africa's growth story! Role Overview The Growth & Strategic partnerships Associate will be responsible for driving revenue growth through proactive lead generation, cold outreach, partnership development, and conversion of prospects into qualified opportunities. This role requires a results-driven professional with strong communication skills and a proven ability to convert outreach efforts into revenue-generating deals. The ideal candidate is persistent, persuasive, and performance-oriented, with a clear focus on pipeline growth and deal closure. Key Responsibilities 1. Lead Generation & Prospecting Conduct outbound lead generation activities including cold calling, email outreach, LinkedIn engagement, and networking. Identify and qualify potential prospects aligned with the company’s target market. Maintain and update prospect databases and CRM systems. Continuously build a strong sales pipeline. 2. Outreach & Follow-Up Follow up consistently with prospects to nurture interest and move them through the sales funnel. Track and manage outreach attempts and engagement metrics. Schedule and convert outreach responses into qualified meetings. 3. Conversion & Opportunity Management Convert leads into qualified sales opportunities. Conduct discovery calls to understand client needs and align solutions accordingly. Collaborate with internal teams to prepare proposals and presentations. Ensure high conversion rates from meetings to opportunities. 4. Revenue Generation Drive revenue through successful closure of proposals and deals. Negotiate pricing and contract terms within company guidelines. Meet or exceed monthly and quarterly revenue targets. Monitor and report on revenue contribution from closed deals. 5. Partnership Development Identify and pursue strategic partnership opportunities. Conduct partnership outreach and relationship-building initiatives. Develop long-term relationships that generate recurring business opportunities. Requirements Bachelor’s degree in Business, Marketing, Sales, or related field. 2–5 years of experience in business development, sales, or lead generation. Proven experience in cold calling and outbound sales. Strong negotiation and closing skills. Experience using HubSpot CRM tool is preferred.