Graphic Designer

Graphic Designer – East London Our client is seeking a talented Graphic Designer to join their Marketing team, based in East London. Role Overview The Graphic Designer will play a strategic role within the Marketing Department, combining strong creative capability with data-driven insights. The role involves leveraging AI-enabled design tools to enhance creative output, optimise campaign performance, and support the development of the broader design team. Key Responsibilities Develop and execute design strategies aligned with business and marketing objectives Produce high-quality digital and print design assets while maintaining brand consistency across all SKG Group platforms Utilise AI tools for ideation, image generation, adaptive design, and campaign optimisation Monitor, analyse, and refine campaign performance using analytics, A/B testing, and AI-driven insights Collaborate closely with marketing and digital teams to ensure cohesive campaign execution Mentor junior designers and develop training resources to support skills development Stay up to date with design trends, competitor activity, and emerging technologies Perform other reasonable duties within the scope of the role Requirements Minimum Requirements Degree or relevant qualification in Graphic Design 3–5 years’ experience in a design role, preferably within marketing, creative agencies, or B2B environments A strong portfolio demonstrating digital, print, and video design work Proficiency in Adobe Creative Suite (Illustrator, Photoshop, InDesign) Experience working with AI-assisted design tools and workflows Solid understanding of typography, colour theory, layout, branding, and print principles Key Skills and Competencies Ability to translate marketing objectives into compelling visual solutions High level of creativity with strong attention to detail Adaptability in a fast-paced, deadline-driven environment Strong communication and presentation skills Excellent collaboration and interpersonal abilities