B2B Marketing Associate Account Director

Power Digital is an AI-Native Growth Firm built at the intersection of world-class talent and proprietary technology. We help leading and emerging brands grow by combining deep vertical expertise, strategic thinking, and enterprise intelligence to drive measurable business outcomes.

For more than a decade, we have built our business around one belief: the best technology makes great people better. Our teams of strategists, creatives, analysts, and technologists use Omega, our AI operating system, to surface opportunities faster, investigate what is driving performance, and execute approved work with greater speed and precision. Behind Omega is Iris, our proprietary intelligence layer, built on years of real performance data, strategic frameworks, testing, and learnings from across our client portfolio. AI expands the capacity of our people to think, create, solve harder problems, and make better decisions. Human judgment, creativity, and accountability remain central to how we work. 

As a people-first firm, we value diversity in backgrounds and experiences. We strongly believe our people and culture are key to our success. We partner closely with our clients as an extension of their teams, working across strategy, execution, and measurement to identify what is truly blocking growth and determine what to do next. Our culture is built on people who are curious, ambitious, accountable, and committed to delivering meaningful results for our clients and for one another.

At Power Digital, we believe the future belongs to teams that combine the best talent with the best technology. We are building that future today.

You'll own a portfolio of 4–6 B2B accounts. You will serve as the primary strategic partner for your clients on a day-to-day basis, owning the narrative around performance, identifying growth opportunities, and ensuring all marketing efforts ladder up to business objectives. A successful candidate is a strong cross-channel marketer and communicator who can confidently translate data into insights, guide internal teams, and build trust with clients. This is a critical role in ensuring accounts are not only running efficiently, but driving meaningful business impact.

As an Associate Account Director (AAD), you will act as the day-to-day strategic lead for B2B clients, ensuring marketing efforts are aligned to pipeline growth, lead quality, and revenue outcomes—not just campaign performance. You will work closely with client marketing and sales teams, helping bridge the gap between MQL generation and pipeline conversion. This role requires comfort discussing ICP definition, lead scoring, funnel conversion, and sales feedback loops. You’ll partner with Project Managers to ensure execution stays on track, while collaborating with the Account Director to refine quarterly strategy and long-term growth plans.

• →Employ AI technologies to enhance and optimize business processes
• →Utilize and leverage Power Digital's Nova ecosystem as it relates to your department
• →Lead weekly client calls on larger accounts; support PM-led calls on smaller accounts — own the performance narrative either way
• →Translate Power Circuit roadmap outputs into weekly account priorities; flag when execution is drifting from the strategy
• →Stay close to pipeline metrics — lead quality, MQL→SQL conversion, funnel contribution — and surface concerns to the AD before they reach the client as surprises
• →Coordinate paid, SEO, content, and ABM teams around a unified account strategy
• →Work directly with client marketing contacts to align on ICP, campaign priorities, and reporting cadence
• →Support the AD on quarterly strategy, renewal prep, and service expansion conversations
• →Build and maintain strong client relationships; contribute to ≥90% retention across your accounts
• →Work in Iris and nova daily; use performance data to surface issues before clients raise them; maintain Pulse cadence at 100%

• 4–7 years in B2B marketing or client services, with experience managing client relationships day-to-day
• Understands pipeline metrics well enough to own the conversation — MQL, SQL, CPL, win rates, CAC
• Familiar with CRM and marketing automation platforms (HubSpot, Salesforce, etc.) and how they connect to reporting
• Comfortable presenting to and communicating with VP and director-level client stakeholders
• Cross-channel fluency across paid, SEO, content, and ABM — you don't need to be an expert in all of them, but you need to know when something's off
• Has worked in B2B marketing environments and understands the sales cycle dynamics that make it different
• Strong written and verbal communication; can translate data into a clear narrative

• Expansion to Churn Ratio (ETCR)
• Net MRR across portfolio
• Client NPS (8+ avg)
• Monthly Service Expansion pipeline generation
• Power Circuit Certification (annual)

• Team Coaching and Development
• Marketing Strategy, Development and Execution
• Client Retention and Client Revenue Growth