Consumer Services Marketing Account Director

We are a tech-enabled growth firm–at the intersection of marketing, consulting & data intelligence–igniting revenue and brand recognition for leading and emerging companies around the world. As a people-first firm, we value diversity in backgrounds and experiences. We strongly believe our people and culture are key to our success. Our vision is to be recognized as the most valued and respected private growth marketing firm in the world–with a scalable brand, culture and services. Our mission is to power the relentless pursuit of growth and redefine what’s possible through a team of growth-obsessed experts who demand innovation and results - driven by integrity, autonomy, and grit.

As a full-service growth marketing firm, we offer best-in-class services including: SEO, Content Marketing, Paid Media, Social Media Marketing, Programmatic + CTV, Public Relations, Influencer Marketing, Email + SMS, Conversion Rate Optimization, Retail Marketing, and Creative. Here at Power Digital, we are hyper-focused on helping brands drive revenue growth and brand recognition, ultimately driving irrefutable value for our clients. 

At the heart of Power Digital is our proprietary technology, nova, which analyzes businesses through first-party data, simplifying investment planning for marketing and diligence in M&A––putting marketers in a strategic seat at the table––and providing value in unparalleled ways. 

Managing billions in media, our dynamic team––of consultative marketers, creatives, analysts and technologists––challenge traditional ways of planning and measurement through meticulous testing and data science across each milestone of the customer journey.

As an Account Director, you’ll be responsible for working with clients in the Lead Generation space. A successful candidate will have a broad and varied background with hands-on experience across many digital marketing channels and tools. This role will work to drive performance through integrated marketing tactics across paid, owned, and earned channels. Through a deep understanding of the client’s business, the Account Director will guide and counsel clients on how marketing tactics can drive business outcomes. The Account Director will lead cross-functional account teams of highly talented marketers by working closely to optimize their efforts and provide strategic guidance. In collaboration with Account Managers, they will spearhead service expansions, manage media, craft testing roadmaps and lead tactical pivots when necessary. Additionally, this individual will demonstrate exceptional leadership by gaining trust and providing unmatched strategic insight to their cross-functional account teams. This is an exciting role for a seasoned digital marketer seeking an opportunity to lead innovative, growth-oriented marketing campaigns.

• →Employ AI technologies to enhance and optimize business processes
• →Utilize and leverage Power Digital's Nova ecosystem as it relates to your department
• →Run quarterly Power Circuit reviews — diagnose growth constraints across Business, Audience, Product, Messaging, Channels, and Measurement, with particular focus on lead quality, funnel conversion, and market-level dynamics
• →Work directly with client sales or operations teams to understand what makes a good lead — and build that definition back into targeting and creative strategy
• →Own the senior client relationship; QBRs should talk about cost per acquisition, not cost per click
• →Coordinate paid search, paid social, SEO, local, and creative teams around a single account strategy
• →Consult on geographic expansion and local market prioritization — many consumer services clients want to scale markets and need a framework for it
• →Manage retention and expansion; lead renewals; grow MRR
• →Build multi-threaded relationships with multiple layers of client contacts so no single point of contact departure puts an account at risk
• →Work in Iris and nova daily; surface problems before clients raise them
• →Coach analysts and specialists; give direct, specific feedback
• →Keep Pulse cadence at 100%

• 6+ years in lead gen or consumer services marketing, agency or in-house
• Understands lead funnel economics: CPL, lead-to-opportunity rate, cost per acquisition, LTV by lead source
• Has worked with clients who have a sales team and knows how to align marketing strategy to what that team can actually close
• Comfortable with paid search-heavy media mixes and local campaign structures
• Familiar with local SEO, GMB, and review strategy — these matter in home services and similar categories
• Understands the difference between lead volume and lead quality, and has experience shifting a client's focus from one to the other
• Track record of retaining and growing accounts

• Expansion to Churn Ratio (ETCR)
• Net MRR across portfolio
• Client NPS (8.8+ avg)
• Pulse completion (85%+)
• Power Circuit Certification (annual)

• Team Coaching and Development
• Marketing Strategy, Development and Execution
• Client Retention and Client Revenue Growth