Fashion Marketing Account Director

Power Digital is an AI-Native Growth Firm built at the intersection of world-class talent and proprietary technology. We help leading and emerging brands grow by combining deep vertical expertise, strategic thinking, and enterprise intelligence to drive measurable business outcomes.

For more than a decade, we have built our business around one belief: the best technology makes great people better. Our teams of strategists, creatives, analysts, and technologists use Omega, our AI operating system, to surface opportunities faster, investigate what is driving performance, and execute approved work with greater speed and precision. Behind Omega is Iris, our proprietary intelligence layer, built on years of real performance data, strategic frameworks, testing, and learnings from across our client portfolio. AI expands the capacity of our people to think, create, solve harder problems, and make better decisions. Human judgment, creativity, and accountability remain central to how we work. 

As a people-first firm, we value diversity in backgrounds and experiences. We strongly believe our people and culture are key to our success. We partner closely with our clients as an extension of their teams, working across strategy, execution, and measurement to identify what is truly blocking growth and determine what to do next. Our culture is built on people who are curious, ambitious, accountable, and committed to delivering meaningful results for our clients and for one another.

At Power Digital, we believe the future belongs to teams that combine the best talent with the best technology. We are building that future today.

You'll own a portfolio of 4–6 fashion and apparel accounts. These clients move fast — seasonal drops, trend-driven creative, influencer campaigns that need to be in market in days, not weeks. 

The growth constraints in fashion are usually one of three things: the brand is winning on product but losing on customer acquisition efficiency; they're acquiring customers but not retaining them; or their creative is outpacing their targeting strategy (or vice versa). Your job is to find which one it is, build the roadmap, and hold the team to it.

• →Employ AI technologies to enhance and optimize business processes
• →Utilize and leverage Power Digital's Nova ecosystem as it relates to your department
• →Run quarterly Power Circuit reviews — diagnose growth constraints across Business, Audience, Product, Messaging, Channels, and Measurement, with close attention to creative performance and cohort retention trends
• →Maintain a working understanding of fashion business fundamentals, including pricing strategy, merchandising, and multi-channel distribution (DTC, wholesale, retail, marketplaces, etc)
• →Own the senior client relationship; QBRs should connect creative and campaign decisions back to business outcomes
• →Coordinate paid search, paid social, influencer, SEO, email, and creative teams — in fashion these functions depend on each other more than in most other verticals
• →Consult on customer retention strategy: repeat purchase rate, LTV by acquisition cohort, and loyalty mechanics
• →Manage retention and expansion; lead renewals; grow MRR
• →Build multi-threaded relationships with multiple layers of client contacts so no single point of contact departure puts an account at risk
• →Ensure daily use of our proprietary technology (Iris and nova), Pulse (client performance and sentiment tool) cadence at 100%, and Power Circuit (our diagnostic system) compliance across managed ADs
• →Coach and give direct feedback to analysts and specialists

• 6+ years in fashion or apparel marketing, agency or brand side
• Understands how creative strategy and media strategy interact — has an opinion on which comes first and why
• Fluent in the influencer and UGC ecosystem: knows how to brief, evaluate, and scale it without losing brand control
• Comfortable with DTC-first brands and understands the economics: CAC, LTV, repeat rate, margin by channel
• Experience with Meta-heavy media mixes and the measurement challenges that come with them — incrementality testing, creative fatigue, audience saturation
• Has worked with brands that move seasonally and knows how to build a strategy that accounts for it
• Track record of retaining and growing accounts

• Expansion to Churn Ratio (ETCR)
• Net MRR across portfolio
• Client NPS (8+ avg)
• Monthly Service Expansion pipeline generation
• Power Circuit Certification (annual)

• Team Coaching and Development
• Marketing Strategy, Development and Execution
• Client Retention and Client Revenue Growth