Lifestyle Marketing Associate Account Director

Power Digital is an AI-Native Growth Firm built at the intersection of world-class talent and proprietary technology. We help leading and emerging brands grow by combining deep vertical expertise, strategic thinking, and enterprise intelligence to drive measurable business outcomes.

For more than a decade, we have built our business around one belief: the best technology makes great people better. Our teams of strategists, creatives, analysts, and technologists use Omega, our AI operating system, to surface opportunities faster, investigate what is driving performance, and execute approved work with greater speed and precision. Behind Omega is Iris, our proprietary intelligence layer, built on years of real performance data, strategic frameworks, testing, and learnings from across our client portfolio. AI expands the capacity of our people to think, create, solve harder problems, and make better decisions. Human judgment, creativity, and accountability remain central to how we work. 

As a people-first firm, we value diversity in backgrounds and experiences. We strongly believe our people and culture are key to our success. We partner closely with our clients as an extension of their teams, working across strategy, execution, and measurement to identify what is truly blocking growth and determine what to do next. Our culture is built on people who are curious, ambitious, accountable, and committed to delivering meaningful results for our clients and for one another.

At Power Digital, we believe the future belongs to teams that combine the best talent with the best technology. We are building that future today.

You'll own a portfolio of 4–6 lifestyle accounts, high-AOV or high SKU count consumer durables. You will serve as the primary strategic partner for your clients on a day-to-day basis, owning the narrative around performance, identifying growth opportunities, and ensuring all marketing efforts ladder up to business objectives. A successful candidate is a strong cross-channel marketer and communicator who can confidently translate data into insights, guide internal teams, and build trust with clients. This is a critical role in ensuring accounts are not only running efficiently, but driving meaningful business impact.

As an AAD, you will act as the day-to-day strategic lead for Lifestyle clients, ensuring marketing efforts reflect full-funnel performance across longer purchase cycles and considered buying behavior. You will guide clients through awareness, consideration, and conversion strategy, helping them understand performance beyond last-click attribution. You’ll partner with Project Managers to ensure execution stays on track, while collaborating with the Account Director to refine quarterly strategy and long-term growth plans.

• →Employ AI technologies to enhance and optimize business processes
• →Utilize and leverage Power Digital's Nova ecosystem as it relates to your department
• →Lead weekly client calls on larger accounts; support PM-led calls on smaller accounts — own the performance narrative either way
• →Translate Power Circuit roadmap outputs into weekly account priorities; flag when short-term performance pressure is pulling execution away from long-cycle strategy
• →Track full-funnel performance across awareness, consideration, and conversion stages; surface insights that explain the measurement complexity in terms clients can act on
• →Coordinate paid, SEO, content, email, and creative teams around a unified account strategy
• →Support retention strategy: repeat purchase rate, LTV by acquisition cohort, and post-purchase lifecycle performance
• →Flag when clients are interpreting last-touch metrics in ways that will lead to bad budget decisions; prepare the AD for those conversations
• →Support the AD on quarterly strategy, renewal prep, and service expansion conversations
• →Build and maintain strong client relationships; contribute to ≥90% retention across your accounts
• →Work in Iris and nova daily; use performance data to surface issues before clients raise them; maintain Pulse cadence at 100%

• 4–7 years in lifestyle, high-AOV, or considered-purchase marketing, with experience managing client relationships day-to-day
• Understands full-funnel strategy: how awareness, consideration, and conversion channels interact and where measurement gaps tend to appear
• Comfortable with multi-touch attribution limitations — knows what last-touch misses and can explain it clearly
• Familiar with upper-funnel channels (content, SEO, YouTube, programmatic) at a working level
• Has worked with brands where creative quality and storytelling are a competitive differentiator
• Has experience managing clients through longer measurement cycles without losing their confidence
• Strong written and verbal communication; can make a complex, multi-channel performance story legible to a non-technical client

• Expansion to Churn Ratio (ETCR)
• Net MRR across portfolio
• Client NPS (8+ avg)
• Monthly Service Expansion pipeline generation
• Power Circuit Certification (annual)

• Team Coaching and Development
• Marketing Strategy, Development and Execution
• Client Retention and Client Revenue Growth