Paid Social Strategist

Power Digital is an AI-Native Growth Firm built at the intersection of world-class talent and proprietary technology. We help leading and emerging brands grow by combining deep vertical expertise, strategic thinking, and enterprise intelligence to drive measurable business outcomes.

For more than a decade, we have built our business around one belief: the best technology makes great people better. Our teams of strategists, creatives, analysts, and technologists use Omega, our AI operating system, to surface opportunities faster, investigate what is driving performance, and execute approved work with greater speed and precision. Behind Omega is Iris, our proprietary intelligence layer, built on years of real performance data, strategic frameworks, testing, and learnings from across our client portfolio. AI expands the capacity of our people to think, create, solve harder problems, and make better decisions. Human judgment, creativity, and accountability remain central to how we work. 

As a people-first firm, we value diversity in backgrounds and experiences. We strongly believe our people and culture are key to our success. We partner closely with our clients as an extension of their teams, working across strategy, execution, and measurement to identify what is truly blocking growth and determine what to do next. Our culture is built on people who are curious, ambitious, accountable, and committed to delivering meaningful results for our clients and for one another.

At Power Digital, we believe the future belongs to teams that combine the best talent with the best technology. We are building that future today.

We’re looking for a creative and energetic full-time Paid Social Strategist to join our team with a passion for performance marketing and team management. Experience in TikTok and Meta Ads platforms is a must! Paid Social Strategist is responsible for the performance, strategy, growth and execution from A-Z of paid social accounts. You will lead and execute upon a paid social strategy that helps reach a business' overarching goals and work closely to optimize strategies for our TikTok clients. You will work closely with the team and our clients making sure we are hitting or surpassing monthly performance goals, as well as collaborating with the creative, organic, and influencer/partnerships teams to ensure we are best-in-class across the channel

• →Full ownership and execution of performance marketing via paid social platforms
  • →Effectively executing builds and production A-Z with redundancy across channels
    • →Channels include TikTok, Meta, Pinterest, Snapchat, Reddit, and LinkedIn where applicable. Heavier emphasis on TikTok and Meta
  • →Lead execution of optimizations concerning performance improvements relative to goals
• →Effectively own strategic communication internally and externally for clients and client teams
  • →Proactive internal communication with team on performance, strategy, recommendations, deliverables, and action items
  • →Autonomous external communication with clients for performance, tactical and strategic items, updates, and recommendations via email, calls, and/or Slack (as applicable)
• →Excellent marketing and business strategy acumen
  • →Complete understanding of the marketing funnel and how to execute via paid social
  • →Full understanding of the eCommerce model and basic lead gen strategies
  • →Ability to navigate roadblocks and adapt strategy to changes in landscape to achieve desired results
• →Ownership of performance reporting and strategy communication
  • →Execute performance reporting A-Z with excellent presentation creation capabilities
  • →Autonomously presents performance reports and recaps, facilitating strategic conversations with clients (verbally and written)
  • →Ability to leverage data to tell a story and articulate results to clients and key stakeholders with clear next steps
  • →Present forward-thinking plans and execute to drive business results
• →Operating as an effective member of the team for both department and account teams
  • →Contributing to a constructive and effective work environment in line with PD core values
  • →Actively participate in the growth and development of junior talent where applicable
  • →Employ AI technologies to enhance and optimize business processes
  • →Utilize and leverage Power Digital's Nova ecosystem as it relates to your department

• →Employ AI technologies to enhance and optimize business processes
• →Utilize and leverage Power Digital's Nova ecosystem as it relates to your department

• 1-2 years of digital marketing; Agency experience a plus
• 1+ years of experience with Direct Response marketing specifically in E-Commerce; Lead Gen and B2B a plus
• 1+ years experience with Meta Ads and TikTok ads for direct response campaigns; additional platforms a plus (LinkedIn Ads, Pinterest Ads, etc)
• 1+ years experience leading paid social strategy for direct response marketing efforts
• 1+ years experience with Google Analytics, Shopify; other technical platforms a plus
• 1 year experience client facing and handling communications
• Excellent Excel skills with clear understanding of advanced Excel features
• Excellent data analytics skills

• Managing a full workload indicated by one or more of the following:
  • $26k MRR or
  • 6 owned clients.
• Below 10% client churn rat

• Delivering top-tier product, as well as owning strategic direction and channel communication for designated accounts, overseeing effective reporting and execution of channel strategy
• Account Growth & Retention (Results & Sentiment)