Hotel Marketing Executive

Hotel Marketing Executive

Reports to: Marketing Manager

About Us

Prime Property is a diverse property group creating places where people live, work, and stay.

Our hotel portfolio brings together a range of accommodation offerings — from city-based stays to longer-term living — each with its own identity, audience, and opportunity. We don’t just operate buildings; we shape environments and experiences that guests choose, return to, and recommend.

About the Role

We’re looking for a Hotel Marketing Executive who can bring our properties to life.

This role blends creativity with execution — shaping how our hotels are seen in market, how they connect with guests, and how they drive bookings. You’ll turn everyday spaces into compelling stories, build brand presence across digital channels, and contribute to marketing that directly impacts revenue and growth.

Working closely with the Marketing Manager and Business Unit teams, you’ll develop campaigns, content, and strategies across a diverse portfolio of hotel brands. This is a hands-on role where no two days are the same — ideal for someone who enjoys both creative thinking and getting things done.

Key Responsibilities

Marketing & Strategy

• Develop and deliver marketing strategies that position each hotel clearly in market and drive demand
• Plan and execute campaigns and promotions that increase awareness, enquiries, and bookings
• Manage product positioning and channel strategies across eCommerce and third-party platforms
• Monitor market trends, competitor activity, and campaign performance to identify growth opportunities
• Report on digital marketing performance, providing insights and recommendations

Brand & Content

• Shape and maintain the identity, voice, and visual presence of each hotel brand
• Create content that reflects each property’s personality and appeals to its target audience
• Write and guide campaign messaging, copy, and promotional materials
• Plan and coordinate content creation, including photography, articles, blogs, and campaign assets

Digital Marketing

• Manage and optimise website content to improve user experience and conversion
• Create and manage social media campaigns — both organic and paid
• Work across key digital platforms including Meta, Google Ads, LinkedIn, and Google Business
• Coordinate with external partners including digital, SEO, print, and creative agencies

Design & Creative

• Collaborate with the design team to bring campaigns and ideas to life visually
• Contribute to branding elements such as layouts, typography, and visual direction
• Ensure consistency across all marketing touchpoints
• Develop marketing collateral including brochures, signage, menus, and campaign materials
• Prepare clear and effective briefs for internal and external creative teams

Stakeholder & Project Management

• Work closely with Business Unit and Area Managers to plan and deliver marketing activity
• Manage multiple campaigns and projects across different properties simultaneously
• Coordinate internal teams and external suppliers to ensure timely delivery
• Support key projects such as website builds, launches, and rebrands

Planning & Coordination

• Plan, schedule, and execute marketing activity across the portfolio
• Maintain clear marketing plans, timelines, and reporting processes
• Manage EDM campaigns from concept through to delivery
• Proofread and review marketing materials to ensure accuracy and quality
• Use internal systems to track progress, communication, and outcomes

About You

Qualifications & Experience

• Experience in hospitality or hotels is essential
• Tertiary qualification in Marketing or a related field
• Experience across digital marketing and social media platforms
• Familiarity with Google Ads, Meta Business Suite, and Google Business tools
• Experience with design tools such as Adobe Suite (desirable)
• Understanding of AI tools in a marketing context

Skills & Attributes

• Strong written and verbal communication skills
• Highly organised, with the ability to manage multiple priorities and deadlines
• Creative thinker who can contribute ideas as well as execute them
• High attention to detail and a structured approach to work
• Proactive, solution-focused mindset
• Strong analytical and critical thinking skills
• Ability to connect marketing activity to business outcomes

Working Style

You’re collaborative, adaptable, and comfortable working across a range of stakeholders. You enjoy variety, take ownership of your work, and contribute to a team environment focused on continuous improvement.

Apply Now

If you’re a marketing professional who enjoys both creativity and execution — and wants to help shape how people experience and choose where they stay — we’d love to hear from you.

Please submit your CV and supporting materials.