Director, Travel Product & Content

• →Own product storytelling and content strategy by line of business — the point of view, structure, and narrative behind every itinerary, service, and destination page.
• →Guide category management in partnership with the Merchandising Specialist: supports direction on performance, gaps, and where to invest.
• →Own product accuracy — content and tagging reflect what's actually being sold.
• →Partner cross-functionally: Product and Technology on planning, launches, and tooling; Sales on a sellable portfolio; Marketing on channel and campaign alignment.
• →Ground product development decisions in data — booking and performance trends, competitive intelligence, customer feedback.
• →Work hands-on with AI tools to accelerate itinerary creation, product content, and merchandising workflows, and build the team's fluency with AI-supported workflows without compromising quality.
• →Manage, coach, and develop the team.

• Bachelor's degree.
• 6-8 years in product management, content strategy, or product marketing, with a track record of strategies that drive growth and profitability.
• 3-5 years managing and developing a team.
• Travel, hospitality, or tourism background strongly preferred.
• Strong financial and analytical skills — able to connect decisions to leads, conversion, close rate, and margin.
• Deep understanding of digital customer journeys: discoverability, storytelling, navigation, search, conversion optimization.
• Genuine curiosity about customer trends and behavior, beyond what the data alone shows.
• Strong editorial judgment — able to set a content point of view and hold others' work to it.
• Hands-on experience using AI tools for itinerary creation, content generation, or product workflows — comfortable evaluating and adopting new AI platforms, not just using existing ones; familiarity with tools like Asana and Cloudinary a plus.
• Merchandising expertise is an asset
• Proactive and high-ownership — drives strategy forward rather than waiting on direction.
• Strong cross-functional leadership — comfortable in a fast-paced, matrixed environment, able to influence peers and senior stakeholders.

We are committed to providing employment accommodation in accordance with the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act. If you require accommodation due to a disability at any stage of our hiring process, please advise us when completing your application.

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