SVP, Client Leadership

We are RAPP – world leaders in activating growth with precision and empathy at scale.

As a global, next-generation precision marketing agency we leverage data, creativity, technology, and empathy to foster client growth. We champion individuality in the marketing solutions we create, and in our workplace. We fight for solutions that adapt to the individual’s needs, beliefs, behaviors, and aspirations.

We foster an inclusive workplace that emphasizes personal well-being.

At RAPP, our fearless superconnectors help to create value from personal brand experiences by focusing on three key areas: connected data, connected content and connected decisioning.

Our data analysts identify who that person is, our strategists understand what they want, and our award-winning technologists and creatives know how to deliver it – ensuring we’re able to activate authentic customer connections for our clients.

Part of Omnicom’s Precision Marketing Group, RAPP is comprised of 2,000+ creatives, technologists, strategists, and data and marketing scientists across 15+ global markets.

This position will have oversight over RAPP’s TMNA responsibilities which is the CRM/Precision Marketing agency of record. RAPP’s support encompasses nearly every marketing business unit at TMNA (Toyota and Lexus) and Toyota Financial Services across Tier 1, 2 and Tier 3.

Support Toyota Motors North America (TMNA) overall mission to create the best Omni Channel Customer Experience, leveraging and identifying their data and marketing technology and data infrastructure. Guide the teams in enabling best-in-class marketing strategies to reach target audiences with precision, and effectively track, report and optimize each step of the customer journey.

Balance team leadership and managerial responsibilities with subject matter expertise in overseeing and supporting data and platform enablement deliverables. You’ll provide sound strategic guidance and leadership to your team, colleagues and senior level clients and other agency leaders.  You will provide guidance to the day-to-day teams and senior leaders responsible for managing our clients’ business as well as build relationships with senior clients in our portfolio to identify opportunities for optimization and growth and be a trusted advisor as they lead their teams and organizational transformation.  You will be an avid follower of shifts in the data/mar-tech environment and provide guidance to the team and clients as to how to adjust strategy to best position them in the context of these shifts.  You will also educate the broader Account team to ensure we are delivering state-of-the-art counsel and content to our clients.  You will serve as an agency leader and establish the performance and revenue growth of the account. You are a true leader who demonstrates passion in all that you do, an entrepreneur, an innovator, and a driver of growth for your clients’ businesses and RAPP’s.

• Develop a sound understanding of Toyota Motors North America and Toyota Financial Services’ business issues, industry, competitors, and brands to help guide clients with articulating their needs, and the agency in developing groundbreaking solutions.
• Ensure delivery roadmaps are aligned to client’s business needs and strategic business direction.
• Collaborate with the functional teams (experience strategy, creative, marketing operations, marketing science and technology) to garner a deep understanding of the current data and technology ecosystem as well as the vision for the future state in order to enhance capabilities for best-in-class marketing.
• Develop strategic initiatives to impact client business and drive agency growth.
• Hold teams accountable to deliver against client roadmaps and course correct as necessary.
• Oversee the field consultants which supports Toyota and Lexus’ fixed ops marketing programs
• Partner and provide direction with enterprise platform team on RAPP’s tier 3 Automated Marketing Platform.
• Partner closely with functional and agency leaders to ensure teams are working in an integrated manner to deliver against client goals.
• Communicate with credibility to garner trust with executive clients.
• Partner closely with other leaders to develop new tools/methodologies and improvements to ways of working that improve the agency’s – and clients’ performance and profitability.
• Bring past knowledge and experience of industry best practices to establish standard operating processes for monitoring performance and predicting anomalies in data and technical capabilities.

• Build and nurture strategic relationships with key decision makers as well as influencers in the client organization and agency partners.
• Understand the role data and technology platforms play within the clients marketing ecosystem and inspire clients as well as agency team to new, innovative marketing solutions aligned with the customer lifecycle.
• Identify organic growth opportunities and lead associated development plans.
• Consider all financial implications of business decisions and recommend solutions that protect and grow the agency’s bottom line longer term.
• Participate in new business efforts, supporting the internal team, and client.

• Set yearly engagement and development plans-core and growth elements
• Drive organic growth from Tier 1 and Tier 3 opportunities - identifying, and opening new revenue streams
• Track month to month commercials and course correct with team
• Drive new business, leading the brief, internal team, and client/prospect
• Lead the pitch, win the pitch, scoping, and implementation into the client.

• Inspire teams to be marketing consultants in how we identify solutions
• Ensure level of presentations are elevated to a higher standard
• Provide hands-on inspirational strategic leadership and guidance for teams.
• Build strong working relationships with functional leads and team members.
• Keep leaders apprised of key client opportunities, potential risks and other nuances which could impact the health of the business or client deliverables.
• Set high standards of quality, develop, coach, and mentor talent.
• Work with Group SVP and Human Resources to identify, attract and retain talent.
• Provide inspiring team training and thoughtful input on career roadmaps.
• Allocate resources creatively, balancing client needs with profitability.
• Resolve conflict, reducing organization and interpersonal issues.
• Continually inspire teams to generate new ideas and evolve existing programs.

• 15+ years experience managing clients in performance marketing
• Automotive OEM Experience desired across Tier 1, 2 and 3
• Experience in advertising/CRM/precision marketing/digital marketing/consulting/professional services
• Experience in managing organizations or multi-client services teams
• Experience in the application of multi-channel marketing programs in the areas of customer acquisition, retention and optimization
• Established track record of successful financial business growth
• Possess excellent planning, organizational, and problem solving skills.
• Must have leadership, coaching and mentoring qualities
• Excellent interpersonal, presentation and written skills
• Strong managerial skills – focus on, and commitment to, development and growth of talent

RAPP's current hybrid model is designed to enable in-person connections and collaboration that is core to our culture, while also supporting flexibility for all employees. As such, we have the option to work from home two days per week, if we'd like.

“As an EEO/Affirmative Action Employer all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status.”

NOTE:  This job description is not intended to be all-inclusive. Employee may perform other related duties as negotiated to meet the ongoing needs of the organization.