Events Coordinator

Driving brand presence for a trendy beverage brand requires a blend of creativity and operational precision. In this hands-on role, the Events Coordinator will manage the full lifecycle of brand events and activations, from initial application to on-the-ground execution. Positioned within an evolving and entrepreneurial environment, this opportunity will suit a strong person who thrives on logistics, coordination, and seeing complex plans come to life across major retail channels. You'll be highly organised and creative. Key Responsibilities Event Planning & Strategy: Identify and secure event opportunities aligned with the Organisation's target market, managing the application process, permits, and compliance for liquor activations. Operational Logistics: Coordinate end-to-end event setups, including branding, equipment transport, and site load-in/load-out, while troubleshooting real-time challenges on-site. Staffing & Talent Management: Recruit, brief, and schedule a national team of promoters, ensuring adequate staffing levels and professional performance across all events. Inventory & Performance Tracking: Forecast stock requirements, manage on-site inventory, and monitor sales and sampling targets to ensure event viability. Reporting & Analysis: Compile comprehensive post-event reports, capturing data on ROI, attendance, and sampling volumes to provide strategic recommendations for future campaigns. Requirements Education: A completed BCom Marketing degree or a degree in a relevant field is essential. Experience: 1–2 years of professional experience in events coordination, brand activations, or promotions. Industry Knowledge: Previous experience within the liquor or beverage sector is highly advantageous. Licencing: A valid driver’s license and own reliable transport are mandatory due to travel requirements to various venues. Availability: Willingness to work occasional evenings and weekends to oversee event execution. Preferred Qualifications Experience managing high-volume promotional staff or brand ambassadors. Proven ability to calculate and report on ROI and event metrics. Required Software Skills Microsoft Excel (Proficiency required for stock and reporting) Digital reporting tools and mobile applications Benefits Growth: Join an agile and fast paced entrepreneurial organisation Culture: A collaborative and technical environment focused on high-output brand presence. Perks: Fuel allowance, cell allowance and medical aid contribution