Senior Product Manager, Growth

Rent the Runway (RTR)  is transforming the way we get dressed by pioneering the world’s first Closet in the Cloud. Founded in 2009, RTR has disrupted the $2.4 trillion fashion industry by inspiring women with a more joyful, sustainable and financially-savvy way to feel their best every day. As the ultimate destination for circular fashion, the brand now offers infinite points of access to its shared closet via a fully customizable subscription to fashion, one-time rental or ownership. RTR offers designer apparel and accessories from hundreds of brand partners and has built in-house proprietary technology and a one-of-a-kind reverse logistics operation. Under CEO and Co-Founder Jennifer Hyman’s leadership, RTR has been named to CNBC’s “Disruptor 50” five times in ten years, and has been placed on Fast Company’s Most Innovative Companies list multiple times, while Hyman herself has been named to the “TIME 100” most influential people in the world and as one of People magazine’s “Women Changing the World.”

The RTR Product team is customer-obsessed, data-driven, and iterative. We're a set of owners who are energized by defining new behavior in the rental and shopping ecosystem and are constantly looking for new ways to delight our customers. We believe in and embody RTR’s core values - including thinking of ourselves as founders, dreaming big, being scrappy, fostering honest conversations & healthy debate, and bringing our authentic selves to work every day.

As a Senior Product Manager for Growth, you will serve as a primary catalyst for RTR’s expansion, architecting strategies to scale our customer base at pace. Operating at the strategic nexus of business objectives, technology, and User Experience (UX), you will lead the evolution of our digital ecosystem—spanning desktop, mobile web, and app.

You will be responsible for delivering seamless, high-impact experiences that attract, convert, onboard, and delight new members. In close partnership with Engineering, Design, Revenue, and Marketing, you will translate data-driven insights into a robust growth roadmap, leveraging a rigorous 'test-and-learn' philosophy to iterate toward ambitious targets and superior user outcomes.

• →Define and drive the user acquisition product strategy, aligning it with overall business goals and objectives, including setting quarterly OKRs.
• →Identify key customer types using both qualitative and quantitative methods to create a strategy and build an acquisition experience that meets their unique needs.
• →Deeply understand user behavior and key acquisition metrics, guiding us on how we are performing and providing recommendations when we need to pivot or double down on what’s working.
• →Lead a product squad and develop a roadmap of hypothesis-based initiatives to deliver on OKRs, from discovery to delivery, and identifying the highest impact work and best way to deliver.
• →Identify opportunities through funnel analysis, revenue data, qualitative/quantitative research, and customer feedback, uncovering friction points and education across the prospect experience.
• →Bring a collaborative approach to user acquisition. You will act as a thought leader with a POV on how to drive growth for our business and foster a team culture that celebrates that great ideas can come from anywhere. Partner closely with engineering, design, data, merchandising, marketing, and revenue team members. 

• You hold a Bachelor’s Degree and 5+ years experience; ideal candidate has been in a Sr Product role at an e-commerce company. 
• You have experience successfully driving growth and consumer acquisition strategies. 
• You are a relationship builder who collaborates and engages well with stakeholders. You work to understand their objectives and earn their trust by proactively engaging them in the product process, bringing creative solutions to the table, and leading discussions around new learnings and strategies.
• You are insights and data-driven. You are passionate about unlocking new learnings and have experience leveraging Data Science & self-service analytics tools to make decisions (Heap, Looker, Google Analytics).
• You demonstrate proficiency in thinking through the technical implications of product features, considering both backend infrastructure needs and frontend user experience to ensure holistic and scalable solutions.
• You are a highly organized leader & strong communicator with the ability to drive results and keep their team motivated and accountable. 
• You are both a strategic thinker and a roll-up-your-sleeves operator.
• You are passionate about knowing your customer and empathizing with their pain points, dreams and aspirations. 
• You have knowledge of or interest in the latest AI technology that can transform ecommerce shopping and growth strategies.