Global Social & Influence MKT Lead

• Revlon Professional is redefining what a professional hair brand can be. We operate across two powerful worlds; professional authority (behind the chair) and cultural relevance (in the consumer space).
• This role sits at the intersection of both—building influence as a core growth engine, not a support function. This is not a social media role. This is a global brand-building role, shaping how hair lives in culture.
• You will architect how Revlon Professional earns attention, drives desirability, and converts influence into business impact at scale.

Build Influence as a Growth Engine

• →Define a global dual-audience ecosystem (stylists + consumers)
• →Turn creators, stylists, and partners into brand advocates at scale
• →Shift social from presence → to performance-driven impact

Shape Brand Presence in Culture

• →Connect hair to fashion, identity, transformation, and self-expression
• →Drive culturally relevant storytelling, not trend-following
• →Identify and activate key cultural moments, creators, and platforms

Drive Full-Funnel Results

• →Translate influence into stylist adoption + consumer demand
• →Own KPIs beyond engagement (SOV, consideration, conversion signals)
• →Lead performance tracking and optimization globally

Elevate Creators & Stylists into Icons

• →Build a global creator strategy (professional + cultural creators)
• →Transform stylists into content creators and opinion leaders
• →Partner with Education & Creative teams to scale content excellence

Orchestrate Global-Local Excellence

• →Design scalable global frameworks, toolkits, and guidelines
• →Ensure best-in-class local execution across regions
• →Lead agencies and internal teams to deliver premium content

• Builder mindset: you create systems, not just campaigns
• Culture-driven: you anticipate, not follow trends
• Strategic + hands-on: able to lead vision and execution
• Business-oriented: obsessed with impact, not just content
• High standards: you push for premium output at every touchpoint

Experience

• Proven track record in prestige beauty / luxury / culture-led brands
• Experience in global roles with multi-market complexity
• Strong understanding of influence, creators, and social ecosystems
• Demonstrated ability to link creativity to business performance
• Experience at companies like Puig, L’Oréal, Coty, Estée Lauder, or premium fashion/lifestyle brands is highly relevant

Key Skills

• Deep expertise in social platforms, creator economy, and digital ecosystems
• Strong creative judgment and storytelling capability
• Ability to manage end-to-end content ecosystems
• Data-driven decision making (SOV, performance tracking, etc.)
• Excellent stakeholder management (global + local teams)
• Video editing / photoshop a plus
• Tuned into cultural lore
• Team player
• Good project-management skills
• Strong spoken English
• PR experience a strong plus

Key Tools

• Meta / TikTok ecosystems
• Social listening & management tools (e.g. Sprinklr)
• Analytics tools (Google Analytics or similar)
• Creative tools (Adobe suite a plus)

When you apply to a job on this site, the personal data contained in your application will be collected by Revlon Consumer Products LLC (“Controller”), and its operating affiliates. Revlon Consumer Products LLC's data protection officer is Monica Fahnhorst, who can be contacted at privacypolicy@revlon.com. Your personal data will be processed for the purposes of managing Controller’s recruitment related activities, which include setting up and conducting interviews and tests for applicants, evaluating, and assessing the results thereto, and as is otherwise needed in the recruitment and hiring processes. Such processing is legally permissible under Art. 6(1)(f) of Regulation (EU) 2016/679 (General Data Protection Regulation) as necessary for the purposes of the legitimate interests pursued by the Controller, which are the solicitation, evaluation, and selection of applicants for employment.

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