Head of Product Growth

Roofr is looking for a Head of Product Growth to own how we grow through the product. You’ll work at the intersection of product, data, and go-to-market: designing the activation and expansion paths that keep contractors engaged, surfacing product signals that unlock sales conversations, and building Roofr Voice into a scalable AI product line. You’ll report to the CPO, sit on the product leadership team, and lead a Growth team that includes Engineering, Design, Data Science, and a Principal PM as your direct report.

A lot of the building blocks are already in place. We have a clear activation metric that guides both our self-serve and sales-assist motion, a hybrid model that is actively evolving, and an AI product line in Roofr Voice that is ready to scale. The job is to take what’s working, sharpen it, and build on top of it.

• Software adoption across the subscriber base
• Orchestration of the hybrid motion
• Self-serve revenue growth, shared with the GM of Measurements
• Roofr Voice outcomes 

• →Orchestrate the hybrid motion with Sales: Identify the product signals that indicate a contractor is ready for a sales conversation and build the playbooks that turn those signals into pipeline, across both new subscriber acquisition and expansion of the existing base.
• →Drive activation and expansion: Own the in-product experience that gets new contractors to value fast and design the expansion loops that drive deeper adoption and multi-product retention across the customer base.
• →Grow self-serve revenue: Own the self-serve motion across transactional and subscription products, with particular focus on Measure+ and in-product upgrade paths.
• →Build and scale Roofr Voice, our AI voice agent: Own the product strategy and roadmap for Roofr Voice, our AI voice agent for roofing contractors, and define what success looks like as both a retention driver and a net-new revenue stream.
• →Lead the team and the metrics: Lead the Growth team including Engineering, Design, and Data Science, build a fast experimentation culture, and own the growth metrics that matter to leadership.

• 8 to 12+ years of product growth experience in B2B SaaS; vertical SaaS is a strong plus
• Real experience building a hybrid product-led and sales-led motion. You have felt the friction of making these work together, not just read about it
• Strong activation and expansion instincts. You know how to design user journeys that drive measurable improvement in time-to-value and long-term retention
• Experience working across both transactional and subscription revenue models
• Comfortable running experiments end to end: designing them, setting success criteria, and shipping without waiting for perfect conditions
• Fluent in growth metrics like activation rate, adoption, expansion revenue, and NRR. You run your own analysis
• Experience with tools like Amplitude, HubSpot, and Snowflake or a comparable data warehouse
• Experience building or scaling an AI-powered product is a meaningful differentiator
• Able to lead and develop cross-functional teams. You work alongside your team, not just above it
• Clear communicator at every level, from executive to analyst
• Based in the US or Canada

• 1st week of employment is mandatory PTO! Start your journey with Roofr by decompressing and recharging - we will see you in week 2!
• 1 Friday off per month (we call those our laundry days!)
• Company wide paid shutdown for the week between Christmas and New Years
• Flexible time off
• 80% employer-paid benefits in the U.S. and 100% employer-paid premiums for Extended Healthcare and Dental in Canada
• RRSP/401k match
• Generous Parental Leave policy

At Roofr, we’re big fans of AI. It helps us write job descriptions that don’t put you to sleep, takes notes during interviews so we can actually listen, and even helps us track down awesome humans like you.

Feel free to use AI to prep, research, or get pumped up for your interview (we see you, ChatGPT power users 👀). But when it’s time to chat, we’d love to meet you, not your AI alter ego. Bring your real, unfiltered self, we promise we will too.

And don’t worry, a real, live human is behind every part of our process. Every application is reviewed by a real person, and you’ll always speak with real humans throughout the interview process. No bots, just good people ☺️

⚠️ Important Notice

We’ve been made aware of an individual impersonating Roofr using a fraudulent domain: roofrr.com (note the extra “r”). Our company takes the security and privacy of job applicants very seriously. We will never ask for payment, bank details, or personal financial information as part of the application process. All our legitimate job postings can be found on our official career site. Please be cautious of job offers that come from non-company email addresses, instant messaging platforms, or unsolicited calls.

To ensure your application is legitimate, please apply directly through our official careers page: https://roofr.com/careers.

If you receive any suspicious messages or have questions, reach out to us at talent@roofr.com.

Your safety and security are important to us — thank you for your vigilance!

Roofr is proud to be an equal opportunity employer. We are committed to equal employment opportunity in the workplace regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or veteran status.