Influencer Marketing Specialist (Amazon Prime Video)

SAMY is the global powerhouse leading the evolution of brand communication. We help brands matter in a social-first world through research, creativity, technology, and integrated influencer marketing to deliver impactful, data-driven solutions and drive growth for brands. With over 1000 employees in 15+ offices across 18 countries (Europe, U.S., Latin America) and operating in 55 markets, SAMY serves over 100 leading clients, specializing in award-winning, end-to-end digital campaigns.

As an Influencer Marketing Specialist / Account Executive at SAMY, you will play a key role in leading influencer-driven campaigns from strategy to execution. You will transform brand briefs into impactful influencer activations, ensuring cultural relevance, creative excellence, and measurable performance. This role requires a strategic mindset, strong analytical capabilities, and deep knowledge of social platforms and influencer ecosystems.

• Translate client briefs into high-level influencer marketing strategies and creative campaign proposals.

• Collaborate with strategy, creative, and account teams to define campaign objectives, KPIs, and storytelling angles.

• Ensure influencer activations align with brand positioning and audience insights.

• Identify, evaluate, and select relevant influencer profiles across platforms (Instagram, TikTok, YouTube, and emerging channels).

• Build and manage influencer shortlists based on audience fit, engagement quality, and brand alignment.

• Develop detailed content calendars and oversee content production to ensure consistency, quality, and compliance.

• Monitor daily campaign performance and optimize based on real-time insights.

• Ensure timely delivery of influencer content across all campaign phases.

• Identify opportunities to enhance engagement, reach, and conversion performance.

• Support influencer participation in brand activations, events, and experiential campaigns.

• Coordinate logistics and ensure smooth collaboration between influencers, brands, and production teams.

• Work closely with booking, strategy, and data teams to improve negotiation processes and campaign efficiency.

• Leverage social listening and insights to identify cultural trends and influencer opportunities.

• Contribute to post-campaign analysis and reporting with actionable insights.

• Aggregate influencer performance data and campaign results.

• Deliver clear and insightful reports highlighting learnings, ROI, and optimization opportunities.

• Translate data into strategic recommendations for future campaigns.

• Oversee influencer contracts, usage rights, and compliance requirements.

• Support budget tracking and ensure financial accuracy across campaigns.

• Continuously improve internal processes between brand teams, influencers, and agency stakeholders.

• Propose innovative approaches to influencer selection, content production, and campaign measurement.