Social Strategist

SAMY is the global powerhouse leading the evolution of brand communication. We help brands matter in a social-first world through research, creativity, technology, and integrated influencer marketing to deliver impactful, data-driven solutions and drive growth for brands. With over 1.000 employees in 15+ offices across 18 countries (Europe, U.S., Latin America) and operating in 55 markets, SAMY serves over 100 leading clients, specializing in award-winning, end-to-end digital campaigns.

We’re looking for a Social Strategist to join our London team. This is a social-first strategic role for someone who understands how brands grow through culture, platforms, creators and communities.

You’ll combine strategic thinking, creative instinct and commercial awareness to build social strategies that drive meaningful business impact, working across a broad portfolio of brands and categories.

The ideal candidate is culturally fluent, platform-native and experienced in translating audience behaviour into actionable social strategies with experience across the social landscape from content to influencers and everything in between.

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  Developing social-first strategies that align brand ambition with audience behaviour and platform dynamics.

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  Turning business objectives into culturally relevant, platform-native strategic approaches.

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  Creating strategic narratives that inspire innovative creative work and unlock growth opportunities.

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  Identifying cultural trends, conversations and moments brands can authentically participate in.

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  Collaborating closely with creative, paid, influencer and account teams to deliver integrated strategies.

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  Using performance data and insights to optimise strategy and improve effectiveness over time.

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  Contributing to new business pitches and proactive opportunities with strong strategic thinking and cultural insight.

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  Helping clients understand the role social plays in driving attention, engagement, and measurable business outcomes.

• Strong experience in social strategy across culturally-led brands.

• Deep understanding of social platforms including TikTok, Instagram, YouTube, Reddit and emerging channels.

• Strong grasp of platform mechanics, formats, algorithms and how content performs differently across platforms.

• Experience building social and content strategies that deliver both cultural relevance and commercial impact.

• Understanding of influencer marketing, creator ecosystems and partnership strategies.

• Experience contributing to or leading strategic input into new business pitches.

• Excellent strategic storytelling and presentation skills.

• Strong understanding of audience behaviour, online communities, and cultural trends.

• Ability to balance reactive thinking with long-term strategic planning.

• Collaborative mindset with experience working across cross-functional teams

At SAMY, we believe in real diversity: teams where each person contributes from their uniqueness. We are committed to creating an inclusive, accessible, and barrier-free environment where every voice matters.

We welcome applicants of all abilities and backgrounds. If you need any adjustments during the recruitment process or in your daily work, please let us know. We want you to thrive on an equal footing.