Growth & Strategy Lead, GTM

Operator. Orchestrator. Creative Force.
Core Team Hire · New York, NY

Shelf is operating in one of the fastest-moving markets in the world, and we’re at an inflection point. We have strong customers, product-market fit, and positioning. Now we’re looking for exceptional operators to help accelerate growth alongside the founders and leadership team.

This is not a traditional functional role. You’ll join the core team at a moment where every decision materially shapes the company’s trajectory.

We’re hiring a Growth & Strategy Lead: a high-agency generalist who thrives in ambiguity and moves fast. This person combines analytical rigor, structured problem-solving, creative instinct, and relentless execution.

You likely started in consulting or another rigorous analytical environment, then moved into startups as a founder, early employee, or operator. You know how to build without a playbook, wear multiple hats, and ship quickly.

You’re hands-on, low ego, and highly resourceful. You use AI, automation, and modern tooling to create outsized leverage and move with speed. You can turn a blank page into a campaign, workflow, event, narrative, or system and iterate rapidly from there.

This role works closely with the Head of Marketing and executive team as a force multiplier across the business. One week might include launching campaigns, testing growth experiments, building automations, supporting sales strategy, and executing executive events.

We move fast, priorities shift constantly, and adaptability is essential. You should thrive in high-intensity environments and be motivated by building something meaningful from the ground up.

Act as a high-leverage utility player on the core team. Turn ambiguous asks into finished deliverables across growth, operations, content, events, systems, and strategy.

• Take a one-line idea from leadership and turn it into execution
• Build campaigns, narratives, workflows, analyses, and experiments from scratch
• Bring strong creative instincts across copy, messaging, positioning, and brand
• Think from first principles and move quickly without waiting for perfect clarity

Leverage AI, automation, and modern tooling to operate with outsized impact.

• Build systems that automate repetitive work and increase company throughput
• Use tools like n8n, Zapier, Claude, Clay, Salesforce, Pardot, and HockeyStack
• Partner with engineering and product on integrations and workflow automation
• Stay current on emerging AI tools and identify what creates real leverage

Own growth initiatives end-to-end, from strategy through execution and measurement.

• Launch and optimize pipeline-generating campaigns across paid, outbound, and experimental channels
• Run rapid growth experiments and double down on what works
• Build outbound and ABM programs using tools like Lemlist, Clay, ZoomInfo, and Pardot
• Identify unconventional growth opportunities others overlook

Help define how Shelf communicates its value to the market.

• Write landing pages, ad copy, sales collateral, customer communications, and executive content
• Translate complex product concepts into clear, compelling messaging
• Support launches, vertical positioning, and competitive narratives
• Develop customer stories, proof points, and brand content

Own the infrastructure behind growth execution and reporting.

• Maintain automation workflows and GTM systems
• Build attribution and reporting across Salesforce, HockeyStack, and Gong
• Improve CRM hygiene, enrichment, and operational efficiency

Help scale Shelf’s brand and audience through content and field marketing initiatives.

• Contribute to the growth of Augmented U and related community efforts
• Support executive dinners, field events, and industry conferences
• Help execute high-quality experiences across content, events, and follow-up

• 8–10 years of experience with the ability to contribute across functions from day one
• Background in team sports or other highly competitive environments; collaborative, resilient, and team-first
• Strong analytical and communication skills with a rigorous educational foundation
• Experience in top-tier consulting, strategy, or similarly demanding problem-solving environments
• Early-stage startup experience, ideally as a founder, founding team member, or early operator
• Based in or near New York City and excited to work in person with the team

• You think from first principles and operate comfortably in ambiguity
• You’re hands-on, low ego, and focused on impact over titles
• You use AI, automation, and modern tooling as leverage, not novelty
• You’re a strong writer who can adapt messaging across audiences and channels
• You bring original ideas, strong creative instincts, and clear points of view
• You move quickly, iterate fast, and bias toward execution over perfection
• You thrive in fast-moving environments and are motivated by building something meaningful alongside exceptional people