Sofarsounds1mo ago

Associate Live Event Curator & Promoter (freelance, revenue share)

Amsterdam · AmsterdamFreelancemid

OtherAssociate

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Quick Summary

Overview

Note: While this is a freelance role, candidates must be local to the market in which they are applying. About Us Born in a London flat in 2009,

Technical Tools

OtherAssociate

Note: While this is a freelance role, candidates must be local to the market in which they are applying.

About Us

Born in a London flat in 2009, Sofar began as an answer to a growing problem: live music had lost its magic. It blossomed into a global movement that kept music at its heart while expanding to comedy, singles, dance, and more — all connected by Sofar's renowned track record for discovering rising talent.

Countless mainstage performers like Billie Eilish, Jack Harlow, Chappell Roan, Leon Bridges, Olivia Dean, YEBBA, Teddy Swims, Remi Wolf, Hozier, and Lola Young have played Sofar shows early in their careers. More than just a gig, Sofar empowers artists by providing a professional platform that spans both the physical and digital worlds, handling everything from booking and promotion to filling the room, while granting artists access to an ecosystem of opportunities including brand partnerships, a powerful content engine, and global media placements.

No two Sofar shows are the same, but each pairs world-class live experience with beautiful and unique spaces — from a ski jump, cave, boat, or hidden museum room, to private living rooms, gardens, and rooftops. Regardless of the setting, each Sofar experience is an invitation to be truly present. Audiences fully immerse themselves in the performance, using their devices not as an escape, but as a tool to support the artist and stay connected to the community.

Those of us who work at Sofar are deeply passionate about what we do. When we’re not working, you can probably find us at a live show or telling anyone in earshot about the new song we can’t stop listening to. Discovering and supporting artists gets us out of bed every morning – and knowing that we’re creating memorable, intimate fan experiences worldwide drives our work forward.

The Role

As a Freelance Associate Curator, you’ll work alongside the city's Lead Curator in curating, producing, and promoting concerts and live events to expand Sofar's presence in your community. You'll join a global network of entrepreneurial community builders and tastemakers, collaborating and learning from peers around the world while shaping the cultural landscape in your city.

Our Curators have strong business instincts, cultural fluency, and deep local networks they can activate - from artists and venues to brands and community partners. They’re natural promoters who are passionate about creating impactful and memorable pop-up experiences that provide opportunities for real-life, meaningful engagement. Curators are resourceful, proactive, and driven; whether it’s figuring out how to creatively sell tickets or dealing with a live event curveball, they know how to get things done and thrive on the challenge.

This is an entrepreneurial, independent role designed for self-starters who want meaningful ownership over how Sofar shows up in their local community. This role encompasses all aspects of event planning and curation, marketing and promotion, and overall event execution. You’ll be supported by Sofar’s Global Communities team and have access to training, resources, and opportunities to connect with other creators around the world.

If this sounds like it’s up your alley, we can’t wait to meet you!

*Please note that this is a freelance, commission-based partnership, not a traditional employment role, offering flexibility and ownership in exchange for accountability and initiative. While the schedule is self-directed, much of the work naturally happens during evenings and weekends, when live events and community engagement come to life.

Work alongside the Lead Curator to expand Sofar’s brand in your local community, promoting and selling tickets in your city with self-directed local marketing tactics.

Build and execute a strategy for your events - number of monthly shows, neighborhoods, show theme ideas, etc.

Lead curation and booking for your experiences with the highest-quality, diverse set of artists and venues, continuing to grow our networks, as needed

Own the staffing and quality of your shows, working to ensure magical experiences that are rooted in hospitality

Manage the financial performance of your events, ensuring financial success and health of every event

Build relationships with local businesses to drive sales of sponsorships and private events

Identify and build relationships with local organizations with like-minded audiences to build community, broaden our reach, and co-promote shows.

Build relationships with local businesses to drive sales of sponsorships and private events

Collaborate with other local leaders to grow your city through diverse experiences that generate buzz and amplify Sofar’s brand awareness

Support Sofar’s Business Partnerships and Global Communities teams by ensuring high-quality curation and seamless event operations for inbound partnership opportunities that elevate the Sofar brand

You have deep connections to your local scene and play an active role in building community around it

You have 3-5 years of experience in live event curation, production, and promotions

You have experience selling event sponsorships or marketing activations, preferably in the live events or experiential marketing space

You’re confident pitching ideas and event concepts to potential sponsors and have a track record of closing partnership deals

You have a strong pulse on your city, the unique nature of each neighborhood, and where people like to spend their free time

You’re a natural connector and excel at building relationships with diverse community-driven organizations, media partners, or local businesses that would add strategic and financial value to your vertical's growth

You understand how to promote and build strategic alliances that will ultimately sell more tickets at our shows

You take pride in your work and approach every opportunity with professionalism and ownership, ensuring the best experience for artists, venues, partners, and guests

You have exceptional time management skills and are a clear communicator

You can work autonomously, but understand the importance of remaining connected to the broader organization