Head of Membership Development - Soho Beach House Miami

The Head of Membership Development, Miami, is responsible for building, growing, and strengthening Soho House’s presence within the Miami creative community. Acting as a key ambassador for the House, this role develops meaningful relationships with artists, entrepreneurs, cultural leaders, creative organizations, and strategic partners to cultivate a vibrant, diverse, and highly engaged membership community.

The role leads membership growth, engagement, and retention across the Miami House, delivering an exceptional member experience in line with Soho House’s brand and commercial objectives. A core focus is enhancing member engagement, developing and maintaining an active Committee, and delivering year-round initiatives, benefits, and events that strengthen retention and deepen community connection.

Working closely with Membership, Events, Operations, and House leadership, the role translates membership strategy into an engagement plan that drives acquisition, retention, and member value. It is responsible for identifying opportunities that strengthen Soho House’s relevance within the local creative landscape while driving high-quality membership growth through authentic relationships, community engagement, and strategic partnerships.

The role collaborates closely with regional and global teams to ensure all initiatives are on-brand, data-driven, and consistently deliver meaningful value to members and the wider creative community.

• Drive membership growth through targeted acquisition, conversion, and community engagement strategies.
• Develop and execute a local outreach and community strategy aligned with membership acquisition, retention, and engagement objectives.
• Build and actively manage a high-quality pipeline of prospective members, driving conversion through targeted outreach, relationship-building, and ongoing community engagement.
• Own the full member acquisition journey, from first engagement through to membership conversion, ensuring a high-quality and seamless candidate experience, with a focus on 100% introduction completion for new members.
• Regularly analyse data and member feedback to identify trends, spot opportunities, and minimise risk.
• Act as the primary connector between Soho House in Miami and the local creative community, ensuring the House remains culturally embedded, highly visible, and continuously relevant in the city’s creative ecosystem, both off-site and on-site.
• In partnership with the Head of Membership, develop and manage an active Committee that reflects the creative community and actively contributes to membership growth, engagement, and retention.
• Report to and work closely with the Membership Director, North America (excluding LA), to ensure the strategy follows Soho House best practices and all initiatives are on-brand and compliant.
• Oversee the collation and analysis of membership data. Monitor the performance of membership campaigns and initiatives, using data to assess effectiveness and adjust strategies as needed.

• Work with Soho House support functions including Beach House Membership team, Beach House Operations, projects team, support office and communications.
• Collaborate with Area GM

• Membership acquisition and retention rates, through high-quality creative members
• High quality and high performing Committee
• Close alignment with the Beach House team on all membership activity
• Revenue generated from new and existing members
• Full attendance for new member introductions

• High level of personal contacts and networking skills in the creative disciplines local to the House
• A highly social, outgoing individual who values personal interactions
• Ability to convert contacts and connections into applications/sales
• Strong communication skills and ability to work across teams.