Head of Membership - Soho House Venice Beach

The Head of Membership, Soho House Venice Beach will be tasked with opening and managing membership for our latest House in the Los Angeles area. A well-connected individual in the Venice Beach/Westside LA area, they’ll work alongside the Membership Director to build a new Committee, achieve Founding member targets and program and deliver opening events to support member acquisition and engagement.  They should also have a strong knowledge of the wellness space both in Venice and across the wider LA region. 

An active social individual in the city, this person will be able to develop key relationships at businesses or with individuals, attracting new members into the Houses by hosting lunches, dinners and other outreach activity and events. Once the House is open they’ll lead on further acquisition, engagement and retention efforts to ensure a healthy, high quality member community.

The role requires a combination of strategic thinking, community engagement, and hands-on member management, with a minimum of two nights spent in-House each week attending or hosting key events to drive membership acquisition and retention

1. →Membership Acquisition & Development

• →Successfully launch Soho House Venice Beach by achieving the opening membership targets and serving as the face of Soho House Venice Beach membership. Being well- connected to the membership community in Venice Beach beyond the House.
• →Own the full membership lifecycle: acquisition, onboarding, management, and retention of all members.
• →Drive the quality of membership applications, ensuring that the House maintains a strong, vibrant, and diverse membership base aligned with the House Identity Plan.
• →Personally review membership applications, leading the approval process in collaboration with the Membership Committee and Membership Directors.
• →Create, host and attend membership acquisition/retention events, or spending time on the floor, meeting members within the House (minimum two nights a week), fostering strong relationships with existing members and engaging prospective members to attract high-quality applications, plus monitoring member quality and profile in the House ensuring it best suits the House Identity.
• →Understand and deliver the membership headcount (approvals and leavers) and revenue targets and ensure these are met or exceeded through active management and outreach efforts.

       2. Membership Retention & Member Experience

• →Oversee the handling of member behaviour issues at the House, acting as a liaison between the member and Membership Behaviour Committee in case of any member disputes or behavioural concerns, ensuring proper documentation and resolution.
• →Ensure personalised engagement with members who might be at risk of leaving, ensuring they feel valued and supported through regular touchpoints and interactions.
• →Lead efforts to minimise churn, proactively identifying at-risk members in partnership with the MST team and addressing issues to ensure long-term retention.
• →Build and deliver a range of member events at the House built off the strategy of the House Identity Plan, enhancing current local member satisfaction and attendance and attract high-quality applicants through members guests.
• →Work with the Membership Manager to ensure personalised engagement with members who might be at risk of leaving, ensuring they feel valued and supported through regular touchpoints and interactions.

       3. Membership Committee Management

• →Ensure the Membership Committee operates at the highest standard, regularly meeting with them in between meetings to ensure they feel valued and engaged. At Committee Meetings, ensure they propose new applicants, review recent applications, and take an active interest in strategic priorities for the House including feedback.
• →Develop and implement innovative ideas to keep the Committee engaged, rewarded, and incentivised, ensuring they consistently contribute to the success of the House.
• →Provide leadership and clear direction to ensure the Committee is aligned with the House’s goals and values.

       4.Local Outreach & Strategic Partnerships

• →Create and execute a robust outreach program that positions Soho House as an integral part of the local community, ensuring representation at key external events and moments in the city.
• →Build strategic relationships with local businesses, credible influencers, and cultural institutions to identify gaps in the membership and proactively pursue acquisition opportunities.
• →Act as an ambassador for Soho House, cultivating strong relationships outside the House to enhance our reputation and expand the potential membership.

       5. Team Management & Collaboration

• →Manage and mentor the Membership Manager, ensuring they are equipped to handle member introductions, behaviour management, and administrative tasks.
• →Provide clear goals and KPIs for the Membership Manager, offering regular feedback and guidance to ensure high performance and job satisfaction.
• →Foster a collaborative, dynamic team culture in partnership with the GM/Ops team, plus Member Relations and the Events team, focused on delivering exceptional member experiences and meeting targets.
• →Support Membership Manager in planning monthly email headlines, to ensure members are always up-to-date on the key moments happening across Membership, Events, and Operations at the House

        6. Reporting & KPI Tracking

• →Track membership data and KPIs, including application submission rates, retention rates, churn, and revenue generation. Understand these metrics so you can provide insights and recommendations for improvement.
• →Maintain an active knowledge of industry trends, competitor offerings, and local market developments to inform membership strategy and decision-making.

Internal:            

Membership Director

Member Relations Managers

General Manager

Head of Events

• Membership acquisition and retention rates, through high quality creative members
• High quality and high performing Committee at their House
• Close alignment with the GM on all membership activity
• Revenue generated from new and existing members
• Full attendance for new member introductions

• High level of personal contacts and networking skills in the creative disciplines local to the House
• A highly social, outgoing individual who values personal interactions
• Ability to convert contacts and connections into applications/sales
• Some management capability of a small team/individual
• Strong communication skills and ability to work across teams