63676976978 - Performance Marketer - 20740

Performance Marketing Lead

Position Title: Performance Marketing Lead

Department: Performance & Growth Marketing

Reports To: CEO

Employment Type: Full-Time Independent Contractor

Location: Remote (Open to talent in Latin America, South Africa, or the Philippines)

Working Hours: U.S. Business Hours Overlap (EST/CST) or Philippines Hours with occasional U.S. meeting alignment

Company Overview

We are a fast-growing, remote-first U.S. company that saves clients thousands of dollars annually through specialized tax and real estate financial services. Our service is delivered digitally via a distributed global team consisting of Advisors, Project Managers, and deep technical engineering expertise spanning the U.S., Africa, Latin America, and Asia.

Our culture is built on ambition, curiosity, collaboration, balance, and true operational ownership.

Role Description & Responsibilities

The Performance Marketing Lead owns our paid acquisition function end-to-end. You will strategize, plan, execute, measure, and scale paid media across Google Ads, Meta, LinkedIn, and other high-intent channels while building the in-house reporting, creative testing, and budget models that guide how we invest our marketing dollars.

Key Responsibilities:

• Own the strategy, build, and daily management of paid campaigns across Google Ads and Meta and Linkedin and other channels, including account structure, bidding, audience targeting, and keyword strategy
• Work with Design to drive strategy behind all image and video assets. Design will handle the design and editing. You will handle the strategy, copy, experimentation, and optimizations.
• Develop and maintain budget models and forecasts, and present spend recommendations with supporting analysis to leadership
• Own conversion tracking, tag management, and attribution, and validate platform-reported performance against CRM and business data. All of this is already set up. 
• Report regularly on spend, cost per lead, lead quality, ROAS, cost per booked call, and pipeline contribution by channel
• Plan and run structured creative testing programs; scale winning creative and retire underperformers
• Own landing page strategy, messaging, offers, and conversion rate optimization for paid traffic
• Monitor auction dynamics, competitive activity, and seasonality, and adjust plans accordingly
• Partner with sales to define lead qualification criteria and optimize campaigns toward qualified outcomes
• Evaluate and launch additional paid channels where supported by performance data
• Room to also lead Growth marketing, leading our social and organic strategy with the right candidate

Candidate Qualifications

Required Experience

• Data-Driven & Analytical: You live and breathe ROAS, CPL, CAC, and connect ad metrics directly to revenue. You have a clear formula and process for deciding budget allocation.
• Years of Experience: 5–8 years in performance marketing or paid media, with a proven focus on quality B2C and some B2B lead generation.
• Hands-On Google Ads Expertise: Direct, hands-on experience inside Google Ads (Search, Performance Max, Remarketing)—acting as the person in the account, not managing an agency or subordinate.
• Meta Ads at Scale: Proven experience running Meta Ads at scale, including structured creative testing and iterative optimizations based on ROAS. $XX,XXX per month minimum
• Budget Ownership: Direct responsibility for managing monthly media budgets with the ability to articulate allocation decisions clearly to executive leadership.
• Technical Tracking: Experience with conversion tracking, Google Tag Manager, and validating platform numbers against real CRM revenue data.
• Funnel Experience: Hands-on experience with landing page optimization and conversion rate optimization (CRO) for paid traffic.
• Agency or In-House Track Record: In-house experience or agency background with a clear, direct line of sight to client revenue.

Bonus Qualifications

• Experience marketing real estate, tax, accounting, or financial services.
• Experience with considered sales cycles and delayed revenue recognition.
• Direct experience running Bing, LinkedIn, Reddit, or YouTube Ads.
• CRM & Lifecycle Marketing experience (lead scoring, nurture automation, GoHighLevel).

How We Work

• Flat & Fast: Small, ambitious team with no bureaucratic layers between you and the CEO.
• Fully Remote & Distributed: Our team spans the U.S., Latin America, Africa, and Asia.
• High Autonomy & Accountability: We encourage learning and back your initiatives. You get real autonomy, but revenue is the ultimate scoreboard.