Social Media Manager - 19298

Take raw video footage provided by the team and edit it into high-performing short-form content (TikToks, Reels, Shorts).

Manage the full posting schedule across all social platforms, ensuring captions, hashtags, and SEO tagging are optimized for the US market.

Maintain a consistent brand voice while staying ahead of platform algorithm shifts.

Build, launch, and optimize paid ad campaigns across TikTok, YouTube, and Meta to drive streams and fan acquisition.

Manage ad budgets effectively, providing weekly reports on ROI, Cost Per Click (CPC), and conversion rates.

A/B test creative assets to determine what resonates best with the target demographic.

Identify and build relationships with key influencers (dancers, music reviewers, and lifestyle creators) to seed new tracks.

Manage the logistics of influencer campaigns to ensure maximum reach and impact for upcoming releases.

Monitor trends and "sounds" to ensure the music is positioned correctly within the cultural zeitgeist.

Music Industry Expertise: A deep, nuanced understanding of the US music market and how tracks break on digital platforms.

Paid Media Specialist: Proven experience managing ad spend on Meta Ads Manager, TikTok Ads Manager, and Google/YouTube Ads.

Technical Editing: Proficiency in CapCut, Adobe Premiere, or similar tools to turn raw footage into "scroll-stopping" social content.

Communication: Flawless English communication skills (written and verbal) for high-level influencer negotiations and fan engagement.

Proactive Strategy: You don’t wait for instructions; you identify trends and tell us where we need to be next.