Senior Manager, Web Program Management

A career at Sono Bello means being part of a dynamic, high-energy work environment where every team member has the opportunity to make a meaningful difference. We love what we do, and it shows. As the national leader in providing cutting-edge, personalized body transformations, we believe everyone deserves their best body today and the opportunity to pursue their best life now. With over 125+ locations, Sono Bello is the largest and fastest-growing cosmetic surgery practice in the nation.

Sono Bello is America's top cosmetic surgery specialist, with 150+ board-certified surgeons who have performed over 300,000 laser liposuction and body contouring procedures. A career at Sono Bello means being part of a dynamic and high-energy work environment where every team member can make a difference. We love what we do, and it shows! We believe everyone deserves to have their best body today and pursue their best life now. 

The Senior Manager, Web Program Management, is responsible for leading the execution and optimization of Sono Bello’s web initiatives to support patient acquisition, lead generation, and conversion. This role, reporting to the Director of Digital Product, partners closely with Sales, Marketing, Tech, Operations, and external agencies to deliver high-quality, scalable web experiences that align with business goals and enhance the patient journey. 

This is a highly cross-functional role focused on program delivery, operational excellence, and continuous improvement of web performance. 

• →Work with the Digital Product Director to define strategic priorities and implement the web roadmap
• →Collaborate with the Digital Product Director to scope out and build AI agent solutions into the workflows to streamline the operations and drive efficiency 
• →Lead cross-functional teams (Sales, Marketing, Tech, Operations, and external agencies) to deliver web initiatives on time and within scope 
• →Manage execution of key projects, including website maintenance/enhancements, CMS updates, listing management, and feature releases 
• →Drive ongoing website optimization through testing, personalization, SEO, and UX improvements to improve lead generation and conversion 
• →Establish and manage program processes, including intake, prioritization, timelines, and resource coordination 
• →Track and report on KPIs such as traffic, engagement, and conversion; provide insights and recommendations for improvement 
• →Conduct research and data analyses to support assessment of strategic web opportunities 
• →Identify risks, dependencies, and delivery challenges; proactively manage issue resolution and escalate when appropriate 
• →Partner with Legal to ensure web content meets healthcare regulatory standards 
• →Coordinate with external agencies and vendors to support the successful execution of web initiatives 

• 8+ years of experience in web program management, digital product management, or marketing operations 
• Bachelor’s degree in Business, Marketing, or a related field 
• Proven experience delivering cross-functional web or digital initiatives in a fast-paced environment 
• Knowledge of web technologies (e.g., HTML, CSS), CMS platforms (e.g., WordPress, Unbounce, Adobe Experience Manager), and analytics tools (e.g., GA4) 
• Familiarity with A/B testing, SEO, and conversion rate optimization 
• Ability to manage multiple projects and priorities with strong attention to detail 
• Strong communication and stakeholder management skills 
• Experience in healthcare, retail, or service-based industries is a plus