Manager, Outbound Marketing

As the Outbound Marketing Manager, you will develop and execute end-to-end outbound marketing campaigns for SMEK’s growing roster of domestic and owned artists.

Artists choose Sony Music to leverage the extensive network and build opportunities for growth and recognition outside of Korea. At a time when the eyes of the world are on Korea, it is essential to show our strength in promoting our artists while preserving their core identity.

• →Develop and execute end-to-end outbound marketing campaigns for artists, collaborating closely with label partners and cross-functional teams including commercial, digital, DSP, press, radio, and commerce in alignment with management’s creative direction and release priorities.
• →Collaborate with global partners and regional teams to deliver integrated, high-impact campaigns, ensuring clear and timely communication across time zones and cultural contexts to drive seamless execution.
• →Serve as the primary liaison between management, labels, internal & regional teams, ensuring seamless communication, alignment on global timelines, and culturally relevant execution across all initiatives.
  
• →Provide strategic input on adapting global creative and content initiatives for international audiences, while preserving each artist’s core identity.
• →Serve as the primary liaison between management, labels, internal & regional teams, ensuring seamless communication, alignment on global timelines, and culturally relevant execution across all initiatives.
• →Monitor digital trends and analyze global fan behavior to inform content strategy and drive community growth.

Technical Capabilities:  

• Fluent in Korean and English.
• 7+ years of experience in music marketing ideally within a major label, talent management firm, or agency, with a proven track record of leading global artist campaigns, including cross-border releases.
• Data analysis skills.

Behavioral Capabilities:  

• Communication: Able to articulate an idea or point of view verbally or in writing succinctly, with clarity and confidence, adapting the message to different audiences.
• Collaboration: Able to empower each other to make the right decision. Be honest and open with the necessary information that benefits individuals or the team. Open to learn and grow together and take feedback when there is an opportunity to improve.
• Agility: Able to respond and adapt quickly to changes, maintain a flexible attitude and use the new conditions to evolve their thinking. Not afraid to move quickly and make bold decisions.
• Creativity: Able to generate new and useful ideas and to execute marketing plan through a variety of media and digital and non-digital platforms. Able to celebrate our wins and learn from our loses.
• Problem Solving: Has a "can-do" attitude and sees obstacles as opportunities to find alternative ways to do things and grow, demonstrating resourcefulness and flexibility. Able to think of new ways to tackle challenges. Go above and beyond to move forward and address any obstacles to organization’s collective progress.
• Cultural awareness: Understand popular culture and the underlying cultural patterns and factors that influence behaviours in different teams and countries.
• Compliance: Able to make equitable and ethical decisions that have a positive impact on the teams, business, partners, industry communities and planet.
  

• You join an inclusive, collaborative and global community where you have the opportunity to fuel the creative journey 
• A modern office environment designed to foster productivity, creativity, and teamwork 
• We invest in your professional growth & development