Senior Product Manager, Growth

Sunrise Group is building the future of sleep health by combining breakthrough technology with expert care. We started in 2015 with a straightforward idea: sleep diagnosis should happen in the comfort of your own home, not in a hospital. To make that possible, we created a first-of-its-kind chin sensor, carefully validated through clinical research, reviewed by leading sleep experts, and cleared by the FDA.

Since then, Sunrise Group has grown from a single innovation into a complete sleep health company. We now design advanced diagnostic and treatment solutions, and we deliver care directly to patients through Dreem Health, our digital sleep clinic. By serving patients in all 50 states with reimbursed care, we are making sleep treatment more accessible, more personal, and much simpler than it has ever been.

As Senior Product Manager, Growth, you’ll be the product manager of our patient growth engine. You’ll partner with Engineering and cross-functional teams to design and deliver product features, tools, and experiments that drive acquisition and activation at scale.

You’ll own the key product metrics for how patients sign up and reach their first meaningful outcome, and you’ll use data and user insights to decide what we build next. You’ll turn a long list of ideas into a sharp sequence of product bets and A/B tests, doubling down on what works and sunsetting what doesn’t.

If you want to own a critical product area and tie your work directly to measurable business impact, this role is for you.

In this role, you will:

• Own a growth-focused product roadmap and translate business goals into clear product priorities
• Lead experimentation and drive A/B testing and CRO initiatives from hypothesis to decision
• Design and improve acquisition touchpoints and in-product growth loops
• Turn marketing and commercial needs into scalable product capabilities and technical requirements
• Work closely with Engineering to ship growth features, tools, and supporting infrastructure
• Partner with Marketing and Provider Partnerships to increase adoption and enrollment
• Track performance, identify opportunities, and turn insights into product decisions

• 5+ years in Product Management, including meaningful experience on growth, activation, and onboarding in a startup or scale-up
• A proven track record of improving key growth metrics from a product perspective (activation, conversion, or retention)
• Deep working knowledge of AARRR funnels and marketing tech, including analytics, event tracking, experimentation, marketing automation, attribution, and SEO
• Strong hands-on analytics: you’re comfortable with data tools (e.g., SQL or similar) and partnering with analytics/data teams on defining funnels and interpreting experiment results beyond surface-level stats
• UX sensitivity and attention to clarity/trust: able to improve user journeys through better information design, reassurance, and reduced friction (especially in healthcare contexts)
• Excellent problem solving skills and a bias toward action
• Excellent cross-functional collaboration and stakeholder management
• Fluent in English and French
• Experience in healthtech or digital health

• You’ve built or scaled a growth experimentation engine (events, tooling, processes, playbooks)
• You’ve owned a critical growth KPI end-to-end and can show how you took it from X → Y, including the experiments that worked (and those that didn’t)
• Familiarity with marketing automation or experimentation tools
• Hands-on experience with the US market and its specific cultural and go-to-market dynamics

At Sunrise Group, we’re tackling real sleep health challenges that affect millions. We keep things clear and simple ✨, value trust and collaboration 🤝, and lead with optimism and compassion 🌞. These values guide everything we do. If you’re looking for the autonomy to take ownership of your work, make an impact, and be part of a team where ideas move fast and everyone has a voice, Sunrise might just be the right fit.