CRM Lead - Strategy and Planning

We are seeking a strategic CRM Lead to lead our lifecycle, automation, and campaign optimization efforts for our platform. In this role, you will oversee the end-to-end CRM strategy, ensuring campaigns align with business goals, automated flows are optimized, and user experiences are seamless. You will collaborate with Central Ops, Data, and Local Teams to drive retention, conversions, and player engagement through data-driven decisions and flawless execution.

• →CRM Strategy & Business Alignment
  • →Plan and execute CRM campaigns (onboarding, retention, reactivation, promotions) that align with business KPIs (LTV, retention, conversion).
  • →Work closely with Central Ops to localize and optimize lifecycle flows for the Brazilian market.
  • →Ensure campaigns comply with gambling regulations (bonus T&Cs, responsible gaming messaging).
• →Partner with the CRM Lead to:
  • →Align on integrated campaign planning and calendar management
  • →Oversee unified customer communication strategies
  • →Exchange data-driven feedback to enhance overall CRM performance
• →Automation & Lifecycle Optimization
  • →Lead the development and refinement of automated CRM journeys (FTDs, churn prevention, win-back campaigns).
  • →Improve trigger-based communications (behavioral, transactional, segmentation) to enhance player engagement.
  • →Continuously A/B test messaging, timing, and incentives across email, push, SMS, and in-app channels.
• →Campaign Quality & Performance
  • →Oversee QA processes to ensure error-free campaign execution (copy, links, compliance, UX).
  • →Monitor and report on CRM metrics (CTR, conversion, retention, ROI), identifying areas for improvement.
  • →Collaborate with Data & Analytics to refine targeting, segmentation, and personalization strategies.
• →User Experience & On-Site Optimization
  • →Partner with On-Site Content & UX Teams to enhance user flows (registration, deposits, campaign landing pages).
  • →Ensure SEO-optimized content and intuitive navigation to maximize conversions.
  • →Address friction points in the customer journey using CS feedback, social media insights, and data analysis.
• →Reporting & Continuous Improvement
  • →Deliver weekly/monthly performance reports to stakeholders, highlighting wins, challenges, and action plans.
  • →Implement best practices for CRM automation, localization, and scalability.
  • →Stay updated on iGaming trends, tools, and tech to keep CRM strategies competitive.

• 2+ years in CRM, preferably in iGaming, sports betting, or digital marketing.
• Proven expertise in lifecycle marketing, automation tools, and A/B testing.
• Strong analytical skills (Excel/Sheets, dashboards) with a focus on data-driven optimization.
• Fluent in English and Brazilian Portuguese (written/spoken).
• Leadership experience with the ability to mentor teams and collaborate cross-functionally.
• Knowledge of gambling compliance, UX principles, and Conversion Rate Optimization tactics.

We are a global technology group, dedicated to building the future of entertainment and fan-centric experiences. With commercial markets in Brazil, Belgium, Poland, Romania, Greece and Serbia, and a network of offices across Spain, Croatia, Malta, Gibraltar, the Netherlands and the UK, we are a truly international organization. Our purpose at Super has evolved from sports and betting into creating the platform that stretches into the wider world of technology-driven entertainment. With a growing and diverse team of more than 5,000 people, we create immersive, responsible, and personalised experiences for millions of customers worldwide.

Everything we do at Super is rooted in doing what is right: for customers, for each other, and for our long-term vision. Our Culture Manifesto is our North Star. It captures our purpose, mission, and the six core beliefs that shape how we think, make decisions, and act every day. Want to explore our culture in more detail? Visit our careers page: super.xyz/careers 

Super is committed to the highest standards of compliance, safety, and responsibility. As such, we are active members of the International Betting Integrity Association (IBIA) and the European Gaming & Betting Association (EGBA).

At Super, we operate as a high-performing team. We hire and grow talent based on ability and potential, regardless of background and identity because we know diverse perspectives, drive better performance.