Organic Growth Lead (SEO) - India

India·Gurugramlead

OtherOrganic Growth

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Quick Summary

Overview

About SyfeSyfe is APAC's largest and fastest-growing digital wealth platform, trusted with over US$10 billion in assets. We are fundamentally changing how hundreds of thousands of people across Asia-Pacific build wealth through a holistic approach to managing money rather than just pushing…

Technical Tools

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About Syfe

Syfe is APAC's largest and fastest-growing digital wealth platform, trusted with over US$10 billion in assets. We are fundamentally changing how hundreds of thousands of people across Asia-Pacific build wealth through a holistic approach to managing money rather than just pushing investment products. Backed by world-class investors and recognised as a leader in WealthTech, we are a team of passionate builders creating the future of wealth management.

Location: Gurgaon | Hybrid Work (3 Days From Office)

The Right Profile

As the Organic Growth Lead (SEO), you will own the organic growth engine for our global markets. You are a growth-minded strategist who doesn't just follow search trends - you anticipate them. We are looking for a rare blend of technical architect and creative strategist; someone who is as comfortable performing deep-dive log analysis as they are coaching local content teams on keyword intent. You thrive in fast-paced environments and are passionate about scaling high-impact backlink strategies and building the future of SEO led organic growth playbook.

Responsibilities

Own the Global Roadmap: Develop and implement localised SEO strategies that align with global business goals while spearheading regional backlink frameworks and reputation management.
Deep-Dive Execution: Act as the subject matter expert on keyword research, intent analysis, and localised optimisation frameworks to drive high-intent traffic.
Future-Proof Search: Oversee technical SEO strategy with a focus on AI-optimised (AIO) crawling, indexation, and generative search best practices. Lead CMS migrations and optimise site health (Core Web Vitals) for maximum performance.
Collaborate: Bridge the gap between engineering, product, and content teams to ensure SEO/AIO is baked into the product lifecycle from code deploy to content launch.
Data-Driven Insights: Leverage GA4, Search Console, and log data to forecast growth, identify trends, and provide transparent, global-level reporting to stakeholders.
Scale Operations: Manage SEO budgets, oversee strategic partner relationships, and "playbook" best practices to train partner teams on the evolving search landscape.

Minimum Qualifications

5–8 years of proven achievement in Global SEO, specifically managing localised performance for large B2C audiences across international markets in the Fintech industry.
Comfortable owning the global SEO strategy while remaining hands-on with technical execution and local coordination.
Deep understanding of search engine ranking factors and a working knowledge of web architecture (HTML/JS) and how it impacts crawling.
Expert proficiency in GA4, Search Console, and data visualisation tools (Looker, Excel/Sheets) to guide decision-making.
Hands-on experience with enterprise tools like Ahrefs, Semrush etc.
Experience running A/B and multivariate experiments to drive conversion and growth.
(Preferred) Proficiency in SQL for performing log analysis and deriving actionable crawl insights.
(Preferred) Practical experience implementing strategies for LLMs, voice search, and multimodal search (AIO).

What you can expect with us

Competitive pay and annual reviews.
Employee ownership opportunities through our Employee Stock Option Program (ESOP).
Comprehensive health and wellbeing support, including Employee Assistance Program (EAP) access.
Supportive leave policies, including parental leave.
Learning budgets and internal mobility opportunities.
A collaborative and high-performing environment where work meets purpose and fun.
Expect modern offices with a stocked pantry and engaging team-building activities!

Come As You Are

We believe in the power of diversity and are dedicated to creating a welcoming and innovative environment for all our employees. So we embrace and encourage applications from candidates of all backgrounds and provide equal employment opportunities for all.

Due to the volume of applications, we regret that only shortlisted candidates will be notified.