CRM Executive (Lifecycle & Automation)

South Africa·Cape Townmid

OtherCrm Executive

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Quick Summary

Key Responsibilities

Creating, scheduling and sending end-to-end customer journeys across the entire lifecycle, including Onboarding/Welcome, First-time buyer conversion, Customer Purchase funnel, and Winback.

Requirements Summary

A Diploma or Bachelor's degree in a relevant field such as Marketing or Business Management 3+ years of experience in CRM or Email Marketing function .

Technical Tools

OtherCrm Executive

takealot.com, South Africa's leading online retailer, is looking for a highly talented CRM Executive: Lifecycle & Automation to join our Marketing team in Cape Town.

This position reports to the CRM Lifecycle & Automation Manager

Responsibilities

~2 min read

→Creating, scheduling and sending end-to-end customer journeys across the entire lifecycle, including Onboarding/Welcome, First-time buyer conversion, Customer Purchase funnel, and Winback.
→Crafting CRM campaigns aimed at increasing personalisation. This includes mapping out existing customer journeys as well as planning and setting up new lifecycle/triggered campaigns.
→Managing administrative tasks related to Customer Lifecycle journeys - from the creative briefing process, building journeys flows, conducting checks to ensure accurate and suitable rendering of direct channels across different platforms, and coordinating approvals.
→Working closely with the CRM Manager to ensure campaigns are sent out on time, accurately reflect products on site and include relevant messaging.
→Keeping the monthly Marketing Calendar up to date to ensure new journeys are prioritised and planned.
→Executing on automated CRM triggered campaigns, aimed at increasing customer acquisition, retention and lifetime value as well as preventing churn and increasing cross-sell and up-sell opportunities. This includes identifying relevant channels and key messaging.
→Optimising processes to streamline the briefing, creation and sending of CRM Journey and Automated Campaigns.
→Working with the Design and Brand teams to ensure content and design for the relevant CRM Journey and Automated campaigns are relevant and on brand.
→Monitoring and reporting on key CRM metrics related to CRM Journey and Automated campaigns, providing insights and recommendations for optimisation.
→Conducting A/B Tests to inform more effective CRM campaigns.
→Applying segmentation techniques to target the correct audiences to reach campaign objectives.
→Using liquid to build dynamic and personalised marketing campaigns.
→Researching and keeping the team abreast of email and CRM competitor activities, trends and best practices.
→Researching and keeping the team abreast of developments on the numerous platforms & programs we use to ensure that we are aligned with best practices.
→Designing and sending out surveys to customers at various touchpoints to capture relevant information about customer preferences, satisfaction levels, and experiences.

Requirements

~1 min read

A Diploma or Bachelor's degree in a relevant field such as Marketing or Business Management
3+ years of experience in CRM or Email Marketing function.
Experience in e-commerce or digital marketing
Experience working with Braze or other CRM Marketing platforms
Braze Certification is advantageous
Experience in campaign reporting and analysis
Experience using liquid or other template languages (advantageous)
Experience building triggered/lifecycle campaigns
Experience creating personalised marketing campaigns
Experience project management tools like ASANA and JIRA
A strong working knowledge of Google Sheets and Microsoft Excel is required
Experience using BRAZE, ASANA, Email on Acid, Litmus (advantageous)