Senior Demand Generation Marketing Manager

Create and execute integrated campaigns to grow TeamSnap’s B2B customer base and drive pipeline growth

Optimize and scale digital channels, including email, paid media, newsletters, and sponsorships

Lead event marketing in partnership with sales—including 4+ in-person events per year and a robust webinar program

Own website performance reporting and drive landing page optimization to improve conversion rates

Build content marketing initiatives that engage our audience and reinforce thought leadership

Map and optimize the buyer journey—developing email nurtures that convert subscribers to qualified leads

Collaborate closely with sales and sales enablement to align campaigns and lead flow

Manage marketing operations, including segmentation, lead scoring, automation, and campaign asset execution

Track, analyze, and report on pipeline performance and marketing ROI across all programs

7+ years of experience leading B2B demand generation marketing

Proven ability to build and scale multi-channel marketing programs (paid media, email, content, events)

Strong hands-on experience with marketing automation tools (e.g. HubSpot, Marketo) and CRM systems

Experience using Salesforce to manage pipeline reporting and campaign performance tracking

Highly data-driven, with a bias for action and experimentation

Builder mindset—comfortable navigating ambiguity and turning strategy into execution

Clear communicator and strong cross-functional collaborator that can rally a team around a campaign and goal