Growth and Engagement Specialist

Role Purpose The Growth & Engagement Specialist will support and execute campaign operations strategy to maximize customer lifetime value and contribute to overall services revenue. He/ She will maximize customer value, retention, and revenue by analysing usage patterns, designing targeted campaigns, and ensuring mobile prepaid and financial services remain relevant and engaging. Key Responsibilities Implement end to end campaigns on cross-selling, upselling and base management initiatives Prepare insightful reports on base activities, retention and inactivity: setup and deliver IBRO reports, campaign ROI reports· Consistent monitoring of the overall prepaid (mobile and financial services) customer base on inactivity, usage & propositions and recommend actions based on performance Coordinate with Regional teams to develop proactive campaigns (location specific) based on competition movements and on-ground insights Prepare and ensure successful execution of weekly SMS communication calendar. Support driving mobile financial service initiatives to increase penetration of Mobile financial users Who we are looking for (Qualifications, Competencies – Skills & Behaviours) Required Bachelor’s degree in Social Science, Computer Science, Statistics, Actuarial Science, Telecommunications or IT. 2+ years’ experience in customer value management programs Strong analytical skills and business acumen. SQL skills with experience in relational OLTP database models (OLAP is a plus) Telecommunications experience would be advantageous. Nice to Have Excellent analytical and logical reasoning skills translated from consumer insights Excellent communication skills Strong stakeholder management skills Ability to anticipate customer, competitor and market dynamics. Able to challenge the status quo