Creative Director

We're seeking a dynamic, hands-on Creative Director to define and drive the brand's visual identity and storytelling across all touchpoints. This role will be pivotal in shaping how our products, values, and culture are expressed to the world, ensuring creative consistency while pushing boundaries to inspire our growing global community.

The ideal candidate is both a strategic thinker and an executional powerhouse, capable of translating brand vision into compelling creative campaigns and experiences. You will lead a talented creative team and work closely with leadership to bring our message to life across digital, physical, and experiential channels. This role requires a deep understanding of consumer behavior, especially within the fitness and lifestyle space, and a passion for crafting visually stunning and emotionally resonant content. Your leadership will guide the creative direction of product launches, advertising, content, and brand storytelling that authentically connect with our core audience.

• Grow or Die
• Customer Obsession
• Extreme Ownership
• Nothing is Given // Everything is Earned
• Be Humble
• 1% Better Everyday
• Live with Integrity
• Sacrifice

• Take high-level brand direction and turn it into clear creative output
• Ensure all assets align with tone, identity, and standards
• Maintain consistency across:
  • Paid ads
  • PDPs (Amazon + Shopify)
  • Email/SMS
  • Social content
  • Product launches

• Oversee development of all creative assets from concept → execution
• Direct photoshoots, video production, and design output
• Ensure creative is optimized for each channel while staying cohesive

• Bring campaign ideas to life across all formats and channels
• Ensure campaigns feel integrated, not fragmented
• Adapt campaign concepts into:
  • Ads
  • PDPs
  • Email
  • Social

• Partner with Ecommerce and Growth teams to improve:
  • CTR (ad creative)
  • CVR (PDP experience)
  • AOV (visual merchandising, bundling)
• Iterate on creative based on performance data

• Manage designers, photographers, videographers, and editors
• Provide clear direction, feedback, and quality control
• Raise the bar on concept strength and execution

• Implement structured:
  • Creative briefs
  • Review processes
  • Approval workflows
• Improve speed, clarity, and output quality

• Own the quality of everything that goes out
• Push for stronger ideas, not just more content
• Kill weak creative early and elevate strong concepts

• 6–12+ years of experience in creative roles (design, art direction, content, or brand)
• 2–5+ years leading and managing creative teams
• Proven track record executing high-quality, on-brand creative at scale
• Strong portfolio demonstrating:
  • Campaign-level thinking (not just individual assets)
  • Work across multiple channels (ads, ecommerce, social, email)
• Experience working in ecommerce or consumer brands (DTC required, Amazon a strong plus)
• Deep understanding of:
  • Paid media creative (hooks, angles, iteration)
  • PDP design and conversion principles
  • Visual storytelling across formats
• Ability to take high-level direction and translate it into clear, executable creative
• Experience running or contributing to:
  • Photoshoots
  • Video production
  • Product launches
• Strong project management and organizational skills
• Comfortable working in a fast-paced, high-growth environment