Video Director

Think Academy US (www.TheThinkAcademy.com), a 100% owned subsidiary of TAL Education Group(NYSE: TAL), is recently established education technology (Ed-Tech) company to provide K-12 extra-curricular learning services through science and technology. At Think Academy, we provide full cycle service to foster local children’s ability to think critically, to strengthen their logic skills, and to help them fulfill their goals through innovative teaching techniques. We believe Love and Technology can make education better. Each week, more than 6 million students are enrolled in TAL's online and offline education platform.

Video content is one of Think Academy's key communication tools with parents. Across our website and social media platforms, videos play an essential role in explaining course structures, teaching methods, and student outcomes. 

As a Video Director, you will be responsible for the end-to-end creation of educational and marketing videos, from concept development and scriptwriting to production and delivery. You’ll ensure that each piece clearly conveys the value of our courses and builds trust with parents. The role requires strong content planning and basic video production skills, as well as cross-functional collaboration with the teaching, design, editing, and marketing teams.

• → Understand course objectives, student learning characteristics, and parent pain points to identify key topics for video creation.
• → Develop monthly content plans covering multiple formats (e.g., teaching demos, parent stories, study tips, event previews).
• → Participate in planning meetings to align themes with marketing and teaching priorities.

• → Translate educational content into clear, engaging, and easy-to-follow scripts.
• → Define logical structure, pacing, and key visual elements for each video.
• → Coordinate shooting schedules and resources with teachers, videographers, and editors.
• → Oversee on-site filming to ensure accuracy, smooth delivery, and high visual quality.

• → Adapt video content for various platforms (website, YouTube, Xiaohongshu, WeChat Channels, etc.), optimizing tone and rhythm for each.
• → Collaborate with designers, editors, and marketing teams to maintain visual and brand consistency.
• → Monitor content performance metrics (completion rate, retention, conversion) and recommend improvements.

• → Manage video production timelines and deliverables across departments.
• → Build and maintain a structured script, footage, and template library.
• → Conduct post-project reviews to summarize learnings and continuously improve workflow efficiency.

• Bachelor’s degree or above in Media, Education, Marketing, or a related field
• 1-3 years of experience in video directing, scripting, or content planning; experience in the education industry or knowledge-based content is preferred
• Strong storytelling and scriptwriting skills with a solid understanding of video narrative structure
• Excellent communication and coordination skills to work across teaching, design, editing, and marketing teams
• Basic understanding of video production processes including filming, editing, motion graphics, and marketing teams
• Sensitivity to educational content and the ability to transform complex concepts into accessible and relatable stories
• Fluency in Mandarin is required
• Preferred Qualifications:
  • Experience in K–12 educational or competition-related content production
  • Understanding of social media algorithms and short-video growth strategies; experience in building or growing an account from scratch
  • Proven ability to manage end-to-end production with strong quality control
  • Familiarity with AI-assisted video creation, interactive learning content, or innovative teacher-led video formats

Interview Process:

1. Application Review
2. Portfolio + Trial Video Submission
3. HR Screening
4. Hiring Manager Interview
5. Final Interview

• $30-$50/hr
• Professional Growth:
  • Opportunity to convert into full-time based on performance!
• 401k and Health, Vision, and Dental Insurance (depending on eligibility)

Think Academy is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability.