Graphic Designer and Digital Marketing Officer

Key Responsibilities 1. Graphic Design - Design and produce high-quality visuals for various platforms, including social media,websites, advertisements, and print materials. - Create graphics for product promotions, banners, infographics, and presentations that align with the company's brand guidelines. - Collaborate with the marketing team to conceptualize and develop creative concepts for campaigns and events. - Maintain consistency in branding across all visual content and materials. - Stay updated on the latest design trends and tools to ensure innovative and engaging content. 2. Digital Marketing Strategy and Execution - Plan, execute, and manage digital marketing campaigns across platforms such as social media, email marketing, and pay-per-click (PPC) advertising. - Develop and implement strategies to increase brand awareness, customer engagement, and online presence. - Optimize campaigns based on performance metrics to achieve desired outcomes, such as lead generation and conversions. 3. Social Media Management - Manage and grow company’s social media accounts by creating and posting engaging content. - Monitor and respond to customer inquiries and feedback on social platforms. - Analyze social media performance and provide recommendations to improve reach and engagement. 4. Website Management and SEO - Collaborate with the web development team to maintain and update the company’s website with fresh, relevant, and optimized content. - Implement SEO best practices to improve website traffic and search engine rankings. - Monitor website analytics to track performance and suggest enhancements. 5. Content Creation - Work with the marketing team to develop creative content for digital platforms, including video content, animations, and promotional materials. - Design email templates and newsletters that drive customer engagement. - Assist in script writing, video editing, and other multimedia projects as needed. 6. Reporting and Analytics - Track and report the performance of digital marketing campaigns, graphic designs, and social media activities. - Analyze data to provide actionable insights and recommendations for improvement. - Prepare regular reports on key performance metrics to support decision-making. Requirements Qualifications and Experience Education - Bachelor’s degree in Graphic Design, Marketing, Digital Media, or a related field. - Certification in digital marketing, graphic design, or related fields is an added advantage. Experience - Minimum of 1–2 years of experience in graphic design and digital marketing. - Proven experience managing digital campaigns and creating high-quality graphic content. 2. Skills and Competencies - Proficiency in graphic design software such as Adobe Photoshop, Illustrator, and InDesign. - Strong knowledge of digital marketing tools like Google Ads, Meta Ads Manager, and email marketing platforms. - Familiarity with video editing tools such as Adobe Premiere Pro or Final Cut Pro is a plus. - Excellent understanding of branding principles and visual storytelling. - Strong analytical skills to interpret marketing data and improve campaign performance. - Creativity and attention to detail. - Strong organizational and time-management skills. - Fluency in English and Swahili is required