Marketing and Communications Officer

KEY RESPONSIBILITIES: 1. Marketing Strategy and Execution Develop, plan and implement marketing campaigns aligned with company objectives. Conduct market research to identify customer trends, competitors and opportunities. Support product launches, promotions and events to drive market visibility and sales. Manage marketing budgets and track ROI for all marketing initiatives. 2. Brand and Communication Management Develop and maintain the company's brand image and ensure consistency in all communication materials. Create compelling content for print, digital and social media platforms (brochures, newsletters, press releases etc) Coordinate internal and external communication to ensure alignmnet wih business goals. Manage media relationa and handle PR activities, including press coverage and stakeholder communications. 3. Digital Marketing and Social Media Manage the company's social media pages (Facebook, Instagram, LinkedIn etc) and digital campaigns. Analyze digtal marketing performance using analytics tools and recommend improvements. Ensure SEO optimization and online visibility for all company platforms. Engage with audiences online to strengthen brand connection and customer engagement. 4. Business Development Support Collaborate with the Business Development team to align marketing startegies with sales goals. Develop marketing materials (presentations, proposls, product sheets) to support client pitches and partnerships. Monitor and evaluate the effectivess of marketing initiatives in driving business leads. 5. Event Planning and Public relations Organize and manage company events, trade fairs, exhibitions and CSR activities Build and maintain relationships with media, influencers and external stakeholders. Ensure effective communication before, during and after events to maximize impact. 6. Internal Communications and Coordination. Support internal communication efforts to keep employees informed and engaged. Work closely with different departments to gather information, coordinate campaigns and ensure timely delivery of communication materials. Requirements QUALIFICATIONS: Bachelor's degree in Marketing, Communication, Public relations, Business Administration or any related field. 2-4 years of relevant experience in marketing, communications or brand management. Proven experience in digital marketing, social media management and content creation. Strong knowledge of marketing tools, analytics platforms and CRM systems. Excellent writing, presentation, and storytelling skills in both English and Swahili. Ability to manage multiple projects and meet tight deadlines Creative thinker with a strong eye for design and detail. Experience in event planning, media management and stakeholder management is an added advantage. KEY COMPETENCIES: Strategic thinking and creativity Strong communication and interpersonal skills Team collaboration and adaptability Analytical and problem solving ability Time management and attention to detail Professional integrity and initiative