Senior Product Marketing Manager

Positioning & Messaging - Develop differentiated messaging and value propositions for HCM and Payroll products - Build and maintain persona frameworks and product capability maps - Create competitive differentiation materials — battlecards, competitive decks, ROI narratives - Develop compelling stories tied to measurable HR and Payroll business outcomes Market & Customer Strategy - Lead market segmentation and ICP definition for select HCM and Payroll products - Compile competitive research and monitor market trends to sharpen positioning - Map customer journeys across HR, Payroll, and Finance buyer and user personas - Gather and synthesize field feedback from Sales and act as the voice of the customer to Product Management - Perform opportunity sizing and whitespace analysis to identify growth areas Product Commercialization - Own end-to-end product launches for HCM and Payroll, from planning through post-launch measurement - Partner with Pricing and GTM on packaging, tiering, and monetization input - Build and maintain core sales enablement content — decks, one-pagers, demo guides, FAQs - Define launch success metrics and track post-launch adoption Product Operations & Project Management - Serve as an operational hub for product marketing: manage intake, prioritization, and content calendars - Build and maintain project tracking systems that keep launches and campaigns on schedule - Coordinate across Marketing, Product, and Sales to ensure cross-functional alignment and on-time delivery - Create scalable templates and repeatable processes that increase team output and consistency Business & Product Influence - Act as a trusted partner to Product Management, feeding in customer and market insights to influence roadmap - Translate field learnings into actionable recommendations for Sales strategy and positioning - Support executive-level presentations as needed - 3-5 years of experience in product marketing or a closely related field (SaaS/B2B strongly preferred); HCM, Payroll, or HR tech experience a plus - Hands-on content creator — comfortable building slides, one-pagers, and enablement assets yourself - Strong project management skills; proven ability to manage multiple workstreams with competing deadlines - Self-starter who can identify what needs to be done and execute without waiting for direction - Strong cross-functional collaborator — comfortable working across Product, Sales, Marketing, and Finance in a matrixed environment - Excellent written and verbal communication skills; strong storytelling instincts - Familiarity with project management tools (Confluence, Jira , or similar) a plus - HCM and Payroll products clearly positioned in market with materials Sales uses to win deals - Product launches executed on time with measurable adoption impact - A reliable, organized presence that cross-functional partners know they can count on - Growing ownership of strategic work — positioning, roadmap influence, competitive strategy — over time - Strong working relationships with Product, Sales, and Marketing stakeholders