Country Road Group - VM Operations Manager - Auckland

Love bringing brands to life in store? Ready to make an impact across four iconic retail brands throughout Aotearoa New Zealand?

Reporting to the Head of Retail - NZ, you'll lead Visual Merchandising operations across New Zealand for Country Road, Witchery, Trenery and Politix, partnering with store teams to create inspiring customer experiences while delivering commercial results. 

In this dynamic role, you'll coach and develop teams to confidently execute visual merchandising, balancing creativity with brand consistency, customer needs, operational excellence and data driven insights to deliver commercial outcomes. 

You'll be the link between brand vision and in-store execution, translating VM strategies into practical, store specific solutions that reflect local market nuances and individual store layouts. You'll also lead key VM projects from concept to completion, ensuring they're delivered on time, to budget and to the highest standard. 

• →Maintain an in-depth understanding of product collections, briefs, and the overall brand strategy across Country Road, Trenery, Witchery and Politix to deliver VM excellence aligned to brand vision 
• →Ensure that store layouts reflect brand identity while maximising space and enhancing customer experience 
• →Work closely with the Retail Regional Managers to prioritise store visits based on VM needs and strategic focus 
• →Provide coaching and development to store teams, focusing on the "art and science" of visual merchandising and empowering Store Managers to own the execution of VM requirements in their stores 
• →Track and monitor the execution status of store VM roll-outs to ensure timely, accurate, and safe completion  
• →Identify opportunities to simplify and optimise the VM process, improving both the instore team member experience and the customer journey 
• →Implement and adhere to WHS policies and procedures. 

• Strong knowledge of visual merchandising principles and best practices 
• An eye for detail and the ability to translate VM guides into elevated execution 
• Proficiency in analysing product performance data and applying it to VM strategies 
• Previous experience coaching and developing teams 
• Strong communication and interpersonal skills to engage with cross-functional teams and Store Managers 
• Ability to manage multiple tasks and priorities in a fast-paced environment 
• Problem-solving mindset with a focus on process optimisation and efficiency 

• A genuine desire to be part of the Country Road Group and alignment with our CRG cultural attributes 
• Demonstrates a passion for visual merchandising, leadership, training and development 
• Ability to build and maintain stakeholder relationships cross brand and cross functionally 
• Strong project management skills, with a history of delivering VM initiatives within set timelines and budgets 
• Strong commercial acumen, with a deep understanding of profitability levers and how VM impacts sales 

Country Road Group is one of Australia’s leading lifestyle portfolio of brands, home to Country Road, Trenery, Witchery, Mimco, and Politix. 

Since opening our first Country Road store in New Zealand in 1984, we’ve built a strong connection with the people of Aotearoa. Today, we operate 28 locations across the North and South Islands through our Country Road, Witchery, Trenery, and Politix brands. 

We support our retail whānau with a modern living wage and an inclusive environment where people feel valued and empowered. Our teams are provided with genuine opportunities for learning, whakawhanaketanga (growth), and long-term career development. 

United as One Team, we collaborate across our brands to create exceptional products and meaningful customer experiences. Guided by curiosity and purpose, we aim to make a positive impact on our customers, communities, and each other. Recognised as a sustainability leader in Australian fashion, we are committed to climate action, ethical sourcing, and responsible product innovation. 

Advertised: 15 Jun 2026 New Zealand Standard Time
Applications close: 30 Jun 2026 New Zealand Standard Time

Country Road Group is an equal opportunity employer committed to providing a working environment that embraces and values diversity and inclusion. If you have any support or access requirements, we encourage you to advise us at time of application to assist you through the recruitment process.

Country Road Group prefers to manage all sourcing directly, please submit your applications to this role if you are interested. Please note introductions via agency will not be accepted.

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