Digital Marketing Specialist - Witchery

At Country Road Group, our Group Functions sit at the heart of our brands, driving the success of our iconic brands and enabling them to do what they do best. Working across the business, you will play a vital role in shaping how we operate, grow, and innovate, bringing our strategy to life.

At Country Road Group, we are shaping the future of retail through connected customer experiences, digital innovation and a portfolio of iconic brands. We are seeking a commercially driven Digital Marketing Specialist to join the Witchery team and lead the performance of core paid digital channels.

This opportunity is suited to a digitally savvy marketer who thrives in hands on campaign management, performance optimisation and commercially driven decision making. You will lead end to end execution across Paid Social, Paid Search or Programmatic, using testing, insights and continuous optimisation to drive revenue growth, customer acquisition and channel performance.

Partnering closely with the Digital Marketing Manager, you will contribute to channel strategy, oversee significant media investment and provide performance insights that help shape broader marketing and trading outcomes.

• Own the performance of a core paid digital channel, managing budgets, forecasting and delivery against revenue and efficiency targets
• Build, launch and optimise campaigns across Paid Social, Paid Search or Programmatic platforms
• Drive continuous performance improvement through testing, optimisation and data led decision making
• Analyse campaign performance and translate insights into actionable recommendations that influence marketing and trading outcomes
• Manage platform governance including tracking, audience management and campaign hygiene
• Partner cross functionally with Creative, Analytics, Digital and Trading teams to deliver commercially aligned campaigns
• Identify emerging platform opportunities, trends and innovations to evolve channel performance
• Contribute to team capability by sharing best practice and mentoring others across digital marketing disciplines

• Extensive hands on experience in digital marketing with expertise across Paid Social, Paid Search or Programmatic within a retail or omni-channel environment
• Proven success managing media budgets and delivering strong ROAS, CPA and growth outcomes through optimisation and testing
• Advanced capability across Google Ads, Meta Ads Manager, DV360 and GA4, with strong analytical and reporting skills
• Understanding of attribution, audience segmentation and first party data activation
• Strong communication and stakeholder management skills, with a collaborative approach and ability to thrive in a fast paced environment

Country Road Group is one of Australia’s leading lifestyle brand houses, home to an iconic portfolio including Country Road, Trenery, Witchery, Mimco and Politix. United as One Team, we work collaboratively across our brands to create exceptional product and meaningful experiences for our customers. We are Courageously Curious, exploring new ideas, perspectives and ways of working, and Driven by Purpose to make a positive impact- on our customers, our communities and each other. We’re proud to foster an inclusive culture where everyone feels they belong, can be themselves, and has the opportunity to grow.

Recognised as a sustainability leader in Australian fashion, Country Road Group drives positive change through ambitious climate action, ethical sourcing, and responsible product innovation.

Country Road Group acknowledges the Traditional Owners of Country throughout Australia and recognises their continuing connection to lands, waters and communities. We pay our respects to Aboriginal and Torres Strait Islander cultures and to Elders past and present. 

 

We’re committed to inclusion and accessibility. If we can support you with any adjustments at any stage, please let us know.

Advertised: 15 Jun 2026 AUS Eastern Standard Time
Applications close: 10 Jul 2026 AUS Eastern Standard Time

Country Road Group is an equal opportunity employer committed to providing a working environment that embraces and values diversity and inclusion. If you have any support or access requirements, we encourage you to advise us at time of application to assist you through the recruitment process.

Country Road Group prefers to manage all sourcing directly, please submit your applications to this role if you are interested. Please note introductions via agency will not be accepted.

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