Trade Manager

Finding the right place to grow your career isn’t (over) easy, so we’re here to help by sharing a few reasons why the grass is greener at Vital Farms. We think you’ll appreciate our focus on Conscious Capitalism, which drives business decisions that benefit all our stakeholders (leading to even better business results). You might be drawn to our innovative approach and refusal to settle for the “way things have always been done.” Or you could find it exciting to grow your skills while working for an industry-leading brand. Whether you’re into our values, our brand, or our egg-cellent puns, we hope you’ll join our Crew and help us change the world 108 square feet at a time! 

At Vital Farms, we’re proud of the diverse communities we serve and the stakeholders who help bring our purpose to life. We’re committed to fostering an inclusive and collaborative environment where every crew member feels valued. We see this as one of our greatest strengths - and your role is key to helping us build on it. 

Reporting to the Sr. Trade Manager, the Trade Manager will be responsible for supporting our Sales crew in all aspects of trade promotion management and optimization.  This role will be a key contributor to the sales and finance organization and will be tasked with leading trade reviews for assigned customers, ensuring accurate and complete accruals, guiding Sales on accurate promotional forecasting, and post event analysis to guide sales in optimizing their trade dollars. The perfect person for this role is extremely data-driven with an eye for details, thrives in a fast-paced environment, and has a service mindset.   

• →Guide the sales crew through all stages of the Trade Management process. 
• →Coordinate and maintain Blacksmith TPM and TPO systems for assigned customers:
  • →Guide Sales on Blacksmith TPO scenario planning and which promotions make the most sense from a volume, margin, and ROI perspective.
  • →Guide Sales on the Blacksmith TPM process, including forecast accuracy, promo scenario planning, post-event analysis, and how to structure promotions for clean reporting and deduction clearing.
  • →Lead monthly trade reviews with Account Managers for assigned customers.
  • →Understand and enforce best-in-class trade management recommendations including naming conventions, delivery vs. performance dates, performance type definitions, and more. 
  • →Work with Accounting on deduction resolution and research to close deductions within 90 days of receipt.
  • →Release/close fully actualized promotions in TPM for assigned customers. 
  • →Serve as a critical partner in the annual revenue and trade bottoms-up planning process, including understanding revenue and budget gaps to AOP.
  • →Coordinate, track, and ensure the Sales crew is submitting committed promotions for approval and approving promotions for assigned customers. 

• →Create and maintain reporting for the Sales team:
  • →Assist in developing and reporting trade management KPI metrics such as retail price point execution, budget over/under-spends, contract attachments, forecast accuracy, promotion creation PLT, and more.
  • →Assist in the reporting and communication of incremental volume plans to our Demand Planning team and speak to the details of these plans during Demand Reviews. 
  • →Work jointly with fellow Trade Managers to include post-event analysis details in Power BI and present findings during Sales reviews.  

• →Partner with the Trade Management team and Sales to maintain system integrity:
  • →Assist in system maintenance tasks such as new customer setups, OI validation in our ERP system, and uploading consumption actuals. 
  • →Ensure direct and indirect tables are accurate and maintained.
  • →Work with Sales to ensure volume plans are complete and updated given new item introductions or discontinuations. 
  • →Work to establish and communicate recommendations for standard operating procedures (SOPs) as we continue to grow. 
  • →Provide suggestions on future TPM enhancements and test functionality as enhancements are made over time. 

• 5+ Years in a CPG, Trade Promotion Management related role. 
• BS/BA in Business Administration, Finance, or related field. 
• Experience in Central and Natural channels preferred
• MS Office skills with Advanced excel skills. 
• Well-organized and responsible with an aptitude in problem-solving.
• Excellent verbal and written communication skills.
• Passion for ethical and nutritious food and purpose-driven brands.
• High tolerance for monthly deadlines.  
• A team player with high level of dedication.
• Proven experience in sales; experience as a sales analyst in other like roles will be considered a plus.
• Experience in Blacksmith, D365, PowerBI, Spins, IRI, Nielsen, customer portals a plus.  
• You can work comfortably under minimal direct supervision; note that your manager will be based remotely.
• Ability to travel 10-20% is required for meetings, company trainings, and events.
• You are flexible, adaptable, and bring an appropriate sense of urgency to your work.
• You’re no hero – You know the power of teamwork and celebrate the work of others before your own.
• You give a sh*t – You believe in acting like an owner and making Vital Farms a place to be proud of.
• You raise the standards – You know growth can be hard, but you strive to improve yourself and others each day.
• You can walk in someone else’s boots – You seek to understand other’s viewpoints and think that you get to better answers by sitting on the same side of the table.
• You don’t walk on eggshells – You’re not afraid to leave the bullsh*t behind and have honest conversations.
• We recognize that talent comes in many forms. Even if you don’t meet every requirement, we encourage you to apply. You may have strengths we haven’t yet considered! 

• A fast-paced, energetic, remote environment with passionate people who are leading a movement to bring ethically produced food to the table.
• Competitive pay and benefits (Medical, Dental, Vision, and Paid Parental Leave, just to name a few).
• Generous retirement contributions: 401(k) + 3% Contribution from Day 1.
• Free eggs, along with friends and family discounts. 
• Fun team SWAG that will make you the talk of the town.
• Professional development opportunities and an amazing team dedicated to your growth.