Product Penetration Specialist

## Join Us At Vodafone, we’re not just shaping the future of connectivity for our customers – we’re shaping the future for everyone who joins our team. When you work with us, you’re part of a global mission to connect people, solve complex challenges, and create a sustainable and more inclusive world. If you want to grow your career whilst finding the perfect balance between work and life, Vodafone offers the opportunities to help you belong and make a real impact. ## What you’ll do Manage and Grow Vodacom M-Pesa Business across all KPIs in the region, Responsible to grow M-Pesa base for the region, Management of M-Pesa partners and customers by putting up a strategic on ground commercial plan and see to its successful implementation, Coordinate with all stakeholders and manage all M-Pesa ATL and BTL campaigns and foster M-Pesa footprint in order to maximize Customers Mobile money activities and grow M-Pesa Revenue Market Share. and Effective M-Pesa partners’ management and maintain close watch on market dynamics including competitor activities that affect M-Pesa business and recommend mitigations. Key accountabilities and decision ownership: Design and implement M-Pesa Regional commercial plan in line with Overall Vodacom M-Pesa Annual strategy to increase the width and depth of M-Pesa distribution, which would translate into increasing M-Pesa customers and revenues in relation to regional targets. • Coordinate sales and distribution activities within the region including wakalas, super agents, merchants. • Coordinate and support M-Pesa partners in the region whilst optimizing Distribution partners’ returns in terms of ROI and ensure mutually healthy returns. • Information mining to facilitate M-Pesa performance review and relevant action plan at the Region/Territory/cluster level and prepare weekly reports for management meetings. • Develop and execute approved, quarterly and on demand tactical plans to ensure M-Pesa Growth continuity despite market dynamics Core competencies, knowledge, and experience: • Ability to manage an outsourcing partner to deliver business solutions and results. • Ability to anticipate customer, competitor, and market dynamics. • High on interpersonal skills and able to relate at all levels within the business. • Sound sales & Distribution experience – combination of both FMCG/Direct marketing • High level of planning & execution capabilities. Must have technical / professional qualifications: • Bachelor’s degree or Advanced Diploma in a business-related course. • 3-5 years of varied experience in Mobile Money on ground sales, 2years at a senior level. • Extensive knowledge of Mobile Financial Services business and value chain and sound understanding of distribution models and route to market. • Mobile money products penetration and on ground execution skills. • Mobile Money commercial analysis skills. ## Not a perfect fit? Worried that you don’t meet all the desired criteria exactly? At Vodafone we are passionate about empowering people and creating a workplace where everyone can thrive, whatever their personal or professional background. If you’re excited about this role but your experience doesn’t align exactly with every part of the job description, we encourage you to still apply as you may be the right candidate for this role or another opportunity. ## Who we are We are a leading international Telco, serving millions of customers. At Vodafone, we believe that connectivity is a force for good. If we use it for the things that really matter, it can improve people's lives and the world around us. Through our technology we empower people, connecting everyone regardless of who they are or where they live and we protect the planet, whilst helping our customers do the same. Belonging at Vodafone isn't a concept; it's lived, breathed, and cultivated through everything we do. You'll be part of a global and diverse community, with many different minds, abilities, backgrounds and cultures. ;We're committed to increase diversity, ensure equal representation, and make Vodafone a place everyone feels safe, valued and included. If you require any reasonable adjustments or have an accessibility request as part of your recruitment journey, for example, extended time or breaks in between online assessments, please refer to https://careers.vodafone.com/application-adjustments/ for guidance. Together we can.