Walkme10mo ago

Marketing AI & Automation Architect

Tel Aviv · Tel AvivFull-timemid

Data ScienceOtherMarketing Ai & Automation Architect

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Overview

WalkMe, an SAP company, pioneered the Digital Adoption Platform (DAP) to enable business leaders to fully harness technology in today's complex digital landscape.

Technical Tools

Data ScienceOtherMarketing Ai & Automation Architect

WalkMe, an SAP company, pioneered the Digital Adoption Platform (DAP) to enable business leaders to fully harness technology in today's complex digital landscape. By leveraging WalkMe's features—guidance, engagement, insights, and automation—employees boost efficiency, executives gain greater visibility into digital usage, and organizations maximize their digital assets, driving successful digital transformation.

Together, SAP and WalkMe form a powerful partnership that revolutionizes the digital transformation journey. This collaboration allows businesses to unlock the full potential of SAP's robust ERP solutions while seamlessly enhancing user experience and productivity with WalkMe's intuitive digital adoption platform.

WalkMe Marketing is building an AI-first operating model. The goal is to fundamentally change how our marketing teams work, enabling them to move faster, scale programs, and increase impact without increasing complexity.

As a Marketing AI & Automation Architect, you will help design and build the systems, workflows, and tools that enable this transformation. You will partner closely with teams across Marketing and Revenue Operations to identify opportunities where AI can unlock scale, accelerate campaign execution, improve insights, and streamline how work gets done. From early campaign ideation to operational execution, you will translate marketing needs into practical AI-powered solutions.

This is a hands-on creator role, which sits at the intersection of marketing strategy, technology, and AI engineering. You will design and build AI-powered workflows, agents, and integrations that connect our marketing tools, data, and processes into a smarter, more scalable system. Your work will help marketers focus more on strategy, creativity, and growth, while AI supports research, execution, and operational scale.

Partner with Marketing teams to identify opportunities where AI can accelerate work, improve insights, and scale campaign execution.

Design and build AI-powered marketing workflows including AI automations, agents, and workflows that support key marketing activities such as research, content development, campaign planning, outreach preparation, and performance analysis.

Integrate AI into our Marketing technology ecosystem, connecting AI solutions to core systems including Salesforce, Monday, marketing automation platforms, and data tools using APIs, webhooks, and automation platforms.

Develop scalable, repeatable AI systems and workflows that enable teams to execute campaigns, generate insights, and produce content more efficiently.

Implement monitoring, guardrails, and data quality processes to ensure AI systems are reliable, responsible, and scalable.

Help teams incorporate AI tools and workflows into their daily work and act as a trusted advisor on how to use AI effectively.

This role works across the full marketing organization and partners closely with teams including:

Product Marketing to accelerate research, positioning, and messaging development

Field Marketing to scale campaign planning, personalization, and execution

Content and Design to enable AI-assisted content and asset production

Corporate Marketing to support campaign orchestration and storytelling

Revenue Operations to improve CRM structure, lead lifecycle management, and data quality

IT and Engineering to ensure solutions align with enterprise architecture, security, and compliance

Data and Analytics teams to improve insights, measurement, and AI modeling

2+ years in a technical role such as Business Applications / Web Developer, Automation Engineer, IT / Systems Engineer, or AI Solutions Engineer (or equivalent hands-on project experience).

4+ years of experience in Marketing Operations, Revenue Operations, Marketing Technology, or similar roles.

Strong understanding of B2B marketing workflows, funnels, campaign execution, CRM systems, and lead lifecycle management.

Deep Hands-on experience building automations or integrations using platforms such as n8n, Workato, Make, Zapier, or similar tools.

Proven Experience working with APIs, webhooks, and system integrations.

Practical experience using AI models, LLMs, AI agents, or retrieval-based solutions within business workflows.

Basic coding skills in JavaScript or Python to extend automation workflows when needed.

Experience working with marketing systems such as Salesforce and marketing automation platforms.

Strong problem-solving skills and a hands-on approach to building solutions.

Curiosity and motivation to explore how AI can improve how teams work.

Ability to translate business problems into practical technical solutions.

Strong communication skills and the ability to explain technical concepts to non-technical stakeholders.

Confident working across teams and helping others adopt new tools and workflows.

At WalkMe, we are dedicated to building a workforce that reflects the diversity of our global community and clients we serve through inclusive programs and initiatives including equal pay, employee resource groups, holistic benefits and more. We are committed to fostering an inclusive culture which celebrates the unique experiences and perspectives each Team Member brings to the workplace.

Hybrid Work Arrangement: We offer a hybrid work schedule to perfectly combine the benefits of remote work and the essential connections and collaborations of onsite work.

Supportive Culture: We focus on the whole person, celebrating what makes us unique, and create space for community.

Professional Development: We encourage continuous learning and offer opportunities for career development through our career compass offering.

Stay healthy and happy with Wellness@WalkMe! Enjoy quarterly wellness reimbursements, daily BrightBreaks to recharge, and WalkMe’s annual Wellness Month every July—because your well-being matters all year long.

WalkMe provides health coverage options, where applicable, to ensure employees have access to essential medical benefits. Our offerings are designed to support the well-being and diverse needs of our global workforce.

WalkMe offers a generous annual leave policy tailored to meet regional standards, ensuring all employees enjoy sufficient time off to rest and recharge.

WalkMe offers RefreshMe Days throughout the year to further strengthen our commitment to work/life balance.

Robust Retirement Contributions: Ask HR about the specific offerings for your region!

SAP's acquisition of WalkMe highlights a commitment to enhancing user experience and streamlining software interactions, offering opportunities to work with cutting-edge technology that drives efficiency and innovation in the workplace.