Wattpad
Wattpad20d ago
$160,000 – $190,000/yr

[Wattpad] Head of Programmatic & AdTech

CanadaTorontoFull-timeexecutive
OtherManagementHead
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Quick Summary

Key Responsibilities

Drive Wattpad’s ad tech investment decisions and strategy to maximize revenue from our global users.

Requirements Summary

Deep experience on the publisher-side of programmatic and direct advertising in a content industry Experience working with online ad serving,

Technical Tools
OtherManagementHead
Wattpad’s vision is to entertain and connect the world through stories. A leading global webnovel platform, Wattpad has democratized storytelling for a new generation of diverse Gen Z writers and their fans. Wattpad is part of WEBTOON Entertainment’s IP & Creator Ecosystem, where approximately 155 million monthly active users discover incredible stories in multiple formats. Come build the future of entertainment and storytelling with our global team, and write your next chapter with us!
 
Wattpad is part of the WEBTOON Entertainment family of brands, home to some of the world's largest storytelling platforms. With approximately 155 million monthly active users, WEBTOON Entertainment’s IP & Creator Ecosystem of aligned brands and platforms include WEBTOON, Wattpad--the world’s leading webnovel platform--WEBTOON Productions, Studio N, Studio LICO, WEBTOON Unscrolled, LINE MANGA, and eBookJapan, among others. To read more about our family of Brands, check out our website here.

The Head of Programmatic & AdTech will play a key role driving Wattpad’s advertising landscape for both direct and programmatic advertising business. Using your deep experience and subject matter expertise in publisher monetization and ad tech, you will design and implement strategies that align with Wattpad’s company goals to drive, grow and deliver advertising revenue globally. You are not just managing a stack; you are rebuilding fragmented architecture into a best-in-class foundation that scales. Reporting to leadership, you will lead the transformation of our ad tech into a high-performance revenue engine.

Responsibilities

~1 min read
  • Manage Programmatic & Ad Operations team (including traffickers and analysts) 

  • Ensure adherence to global compliance as it relates to advertising

  • Direct the team in how to optimize Wattpad’s programmatic stack and set-up, and manage SSP and programmatic partnerships 

  • Lead inventory pricing strategy - manage, approve, and maintain advertiser floors and advertiser channel management strategy 

  • Forecast and manage display ad inventory

  • Report to leadership on performance and optimizations

  • Act as the escalation point for the team in troubleshooting between support teams, technology, and partners.

  • Assist when needed in all aspects of invoicing and billing of strategic partnership advertisers including payment disputes, credit adjustments, and collections.

  •  

    Requirements

    ~1 min read
  • Deep experience on the publisher-side of programmatic and direct advertising in a content industry 

  • Experience working with online ad serving, SSPs and programmatic systems

  • Experience creating and executing on advertising monetization strategies 

  • Experience managing cross-functional teams 

  • Strong analytical and quantitative skill with the ability to interpret data analysis and modeling results into actionable recommendations

  • Strong understanding of the programmatic landscape and current industry trends, challenges in the marketplace, and understanding of the competition.

  • Deep connections in the AdOps landscape (ex. IAB, TTD, Unity, Magnite etc)

  • Excellent communication and interpersonal skills, with ability to lead conversations with existing and potential partners

  • Demonstrated ability to thrive in a fast-paced environment while managing multiple projects and tight deadlines is vital

  •  

    $160,000 - $190,000 / annually

    Please note, the above range is listed in CAD. This position qualifies for the full suite of benefits.

    Location & Eligibility

    Where is the job
    Toronto, Canada
    Hybrid — some on-site time required
    Who can apply
    CA
    Listed under
    Canada

    Listing Details

    Posted
    April 6, 2026
    First seen
    April 6, 2026
    Last seen
    April 27, 2026

    Posting Health

    Days active
    20
    Repost count
    0
    Trust Level
    49%
    Scored at
    April 27, 2026

    Signal breakdown

    freshnesssource trustcontent trustemployer trust
    Wattpad
    Wattpad
    lever

    Wattpad is a global social storytelling platform and entertainment company where users can read and write original stories. It connects a community of millions of readers and writers and has seen many of its stories adapted into books, TV series, and films.

    Employees
    350
    Founded
    2006
    View company profile
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    Wattpad[Wattpad] Head of Programmatic & AdTech$160k–$190k