[Wattpad] Head of Programmatic & AdTech
Quick Summary
Drive Wattpad’s ad tech investment decisions and strategy to maximize revenue from our global users.
Deep experience on the publisher-side of programmatic and direct advertising in a content industry Experience working with online ad serving,
The Head of Programmatic & AdTech will play a key role driving Wattpad’s advertising landscape for both direct and programmatic advertising business. Using your deep experience and subject matter expertise in publisher monetization and ad tech, you will design and implement strategies that align with Wattpad’s company goals to drive, grow and deliver advertising revenue globally. You are not just managing a stack; you are rebuilding fragmented architecture into a best-in-class foundation that scales. Reporting to leadership, you will lead the transformation of our ad tech into a high-performance revenue engine.
Responsibilities
~1 min readManage Programmatic & Ad Operations team (including traffickers and analysts)
Ensure adherence to global compliance as it relates to advertising
Direct the team in how to optimize Wattpad’s programmatic stack and set-up, and manage SSP and programmatic partnerships
Lead inventory pricing strategy - manage, approve, and maintain advertiser floors and advertiser channel management strategy
Forecast and manage display ad inventory
Report to leadership on performance and optimizations
Act as the escalation point for the team in troubleshooting between support teams, technology, and partners.
Assist when needed in all aspects of invoicing and billing of strategic partnership advertisers including payment disputes, credit adjustments, and collections.
Requirements
~1 min readDeep experience on the publisher-side of programmatic and direct advertising in a content industry
Experience working with online ad serving, SSPs and programmatic systems
Experience creating and executing on advertising monetization strategies
Experience managing cross-functional teams
Strong analytical and quantitative skill with the ability to interpret data analysis and modeling results into actionable recommendations
Strong understanding of the programmatic landscape and current industry trends, challenges in the marketplace, and understanding of the competition.
Deep connections in the AdOps landscape (ex. IAB, TTD, Unity, Magnite etc)
Excellent communication and interpersonal skills, with ability to lead conversations with existing and potential partners
Demonstrated ability to thrive in a fast-paced environment while managing multiple projects and tight deadlines is vital
$160,000 - $190,000 / annually
Please note, the above range is listed in CAD. This position qualifies for the full suite of benefits.
Location & Eligibility
Listing Details
- Posted
- April 6, 2026
- First seen
- April 6, 2026
- Last seen
- April 27, 2026
Posting Health
- Days active
- 20
- Repost count
- 0
- Trust Level
- 49%
- Scored at
- April 27, 2026
Signal breakdown

Wattpad is a global social storytelling platform and entertainment company where users can read and write original stories. It connects a community of millions of readers and writers and has seen many of its stories adapted into books, TV series, and films.
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