→Own the overall Fruits & Vegetables (F&V) category strategy, including P&L management, pricing, assortment planning, merchandising, and category growth.
→Develop and execute an efficient sourcing strategy focused on product quality, cost optimization, seasonality, supply reliability, and vendor performance.
→Lead demand planning, product availability, inventory health, and perishability economics to minimize wastage while maintaining customer availability.
→Drive improved sell-through and category performance by leveraging customer insights, field-level intelligence, market trends, and purchasing behavior.
→Build scalable category processes, operating rhythms, and performance mechanisms to ensure consistent execution across the category.
→Develop and lead a high-performing category team, fostering ownership, analytical decision-making, and operational excellence.
→Drive sustainable improvements in category growth, customer purchase frequency, profitability, availability, and customer trust.
→Monitor category performance metrics and identify opportunities to improve margins, reduce losses, optimize assortment, and strengthen overall category economics.

Category Head - F&V

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