Associate Director, Planning

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. 

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

The Associate Director, Planning, is a senior leadership role responsible for driving the strategic planning product for key clients. You will lead client relationships at a senior level, manage a high-performing team, and contribute to the overall growth and success of the agency.

• Act as the senior strategic lead and trusted advisor for key client relationships, steering their media investment to deliver business goals.
• Lead and manage client WIPs, ensuring all relevant campaign and market updates are communicated and actioned.
• Challenge clients and teams to drive innovation and tangible business results.
• Oversee the quality of work delivered by the planning team, ensuring it meets the highest standards.
• Lead contract negotiations, competitive reviews, and client business reviews.
• Mentor and develop the planning team, building their capabilities and managing their career progression.
• Contribute to new business development and pitches.

• 8+ years of planning experience in a media agency.
• Strong leadership skills with experience managing and grooming a team.
• Proven track record in client management and building senior-level relationships.
• Solid knowledge of all media channels and a proven ability to create integrated, strategic media recommendations.
• Strong business and commercial acumen.
• Excellent presentation, communication, and negotiation skills.
• Deep understanding of the industry, business, brands, and consumers to lead client conversations with authority.