Associate, Paid Social

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. 

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

The Paid Social team works to plan & execute market-leading social advertising campaigns for our clients across a variety of social media platforms.

This role is on Boots UK account. As Account Executive the successful candidate will rapidly develop their knowledge of paid advertising across all the key social channels, from activation through to reporting. They will also learn how to work as part of a team that plan & deliver award-winning work in a busy agency environment that has training + development at its core.

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

As part of a busy Paid Social team the role is varied with several areas of focus. Account Executives will be given all the necessary training to help develop the skills required to fulfil their responsibilities. These include:

• End-to-end set up of paid social campaigns across all the relevant social platforms.
• Undertaking regular quality assurance (QA) checks to ensure campaigns are set up to defined best practice standards.
• Monitoring campaign performance and pacing to ensure activity delivers as expected. Troubleshooting and optimising campaigns in order to improve performance as necessary.
• Working to produce detailed & accurate weekly/monthly campaign performance reports, often in Microsoft Excel.
• Writing performance commentary that delivers valuable insight and recommendations to clients.
• Assisting with more detailed analysis including end-of-campaign reporting, quarterly/annual reviews, and on standalone projects. 

• Working closely with your line-manager & the wider team (including the Global Hub team) to support the delivery of high-quality work for clients.
• Working with partners and attending regular platform training sessions to further develop your paid social skillset.

• Responsible for managing your workload and for communicating clearly and in a timely manner with internal and external stakeholders as required across email, chat, video and in-person.
• Attend regular internal meetings and training sessions in order to actively contribute to a collaborative and friendly paid social community.
• Responsible for following the mandatory agency finance processes. Working with line-manager and to ensure processes are followed, allowing for prompt payment/invoicing and to minimise finance queries.

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